Social Media, as a whole, is a fantastic tool that all businesses should be utilising. However, it’s essential to know where best to spend your time and resources. Firstly, consider your target audience as you’ll find different demographics across all of the big Social Media platforms.
If your content isn’t very visual, for example, and your objective is to drive more traffic to your website, then you should prioritise Facebook over Instagram. If you’re looking for more professional conversations, then LinkedIn and Twitter could be the platforms for you. However, that doesn’t necessarily mean you should choose only a couple of platforms as a presence on as many as possible will allow your exposure and reach will be more significant. If your audience is a mix and you’re able to manage multiple platforms efficiently, then that’s ideal.
Social Media Post 1: Business Overview
As your Social Media followers grow, be sure to keep dropping in crucial bits of information about your business. Examples of business updates could be who you are, what you do and where to find your training courses or book a training session. The more information you share about your business, the quicker you will grow a rapport with your audiences and build brand awareness.
Social Media Post 2: Training / Courses Available
You need to share updates about your training services and courses. However, this will need to be a delicate balance to not come across too sales-y. Think about posts that highlight what information the courses cover, when they start (if done on a schedule), what to expect and how to sign up. If your courses have any unique selling points, then share these too.
If you’re offering a training service, inform your Social Media audience about whether these are group sessions or one to ones, and how often you (and your team) are available.
Social Media Post 3: Customer Testimonials
If you’re receiving great feedback from your existing customers, then don’t be afraid to share this across Social Media. Testimonials will help show any potential customers that you’re the right choice for them. People will trust businesses that are already trusted by a non-bias source! If a previous trainee sends you a thank you gift or a kind email, ask permission to share this on social media.
Social Media Post 4: Register Your Interest
If you have a new course launching or a new trainer coming on board with a specialist subject, then don’t wait until that day to share the news. Encourage your previous and potential customers to register their interest in advance so that you have a better idea of numbers. You could also consider an ‘early bird’ discount to bring them over the line.
Social Media Post 5: Promotions and Deals
Speaking of promotional discounts, if you’re in a position to offer your audience any deals, whether it’s for first-time attendees or part of a loyalty scheme, then use your Social Media platforms to get the word out. Be sure to include all T&C’s where relevant to save any confusion.
Social Media Post 6: Top Tips
You will have a brain full of best practices, and top tips, as well as key points of the information featured in your courses, so use this information to share tips and snippets of advice. Top Tip posts will lead you nicely into introducing the relevant course while still producing engaging Social content. Bonus tip: make your top tips into an infographic!
Social Media Post 7: Why Training Is Important
If a potential customer is engaging with your Social Media posts, then they most likely already know that additional training can be the key to progression, especially in areas such as their career. Nonetheless, use your platform to give them further reasons as to why training is so vital and encourage them to enquire and learn more with yourselves.
Social Media Post 8:Blog Posts
If you’re frequently updating your website with exciting and insightful blog posts, then share these across your Social Media accounts also. Sharing your blogs will show your audience that you are a trusted source of information and drive traffic to your website. Blog posts are also great to SEO.
Social Media Post 9: Articles
Similar to the above, whether they’re your own articles or just relevant industry updates, posting a mix of content will keep your audience engaged. Make sure curated content is from a trusted source, and you link off to the original piece.
Social Media Post 10: Meet The Team
Do your courses involve live or pre-recorded sessions with a tutor? Perhaps it’s you who will be running a training session? Help your customers put a face to a name before starting the course. Behind the scenes and meet the teams will allow them to feel more comfortable right from the start and help with rapport building. You can do regular posts to introduce your team like #WhoWorksHereWednesday or get everyone on a Live to say hello and answer questions.
Whatever you choose to post on Social Media, use the insights section to track your results such as reach and engagement. These metrics will give you a better idea of what your audience wants to see, and you can then tailor your content planner to suit. Don’t be afraid to include videos where possible as they are a great format to utilise.
For more ideas on what to post on social media read our blog: