LinkedIn is the number one social network that you need to figure out and build a presence on.
LinkedIn is often described as the social media platform for business, but this doesn’t mean you should set your profile up under your business name.
According to Greg, this is a big no-no and you should always set your LinkedIn account up with your personal profile.
“People do business with people, so put the effort into your personal profile,” advises Greg. “Don’t hide behind a business page.
“Think about,” he adds, “when you go to a networking event, it’s you that shakes hands and talks about the company.
So in many ways, LinkedIn is no different.
The power of LinkedIn, keeping in mind that it is a social network platform, is networking.
And people network, not businesses.”
However, you shouldn’t skip setting up a business profile completely, as Greg reckons “that would be like not listing your number in the Golden Pages 10 years ago.”
But that’s really all it should be, a place to list what you do and your contact details.
“Remember that the power is through your personal profile.”