Free Social Media Planner

Our FREE Social Media Planner will help you plan for 2022 and keep your social media on track for the year ahead.

Use The Planner To

Track Your Social

Plan Your Marketing

Get It Out There

Track Your Competition

Share With Colleagues

Identify Gaps

Why use a Social Media Planner

Following a social media strategy in the present day is vital to expanding your business and brand online. Creating engaging and quality content that your target audience wants to interact with is key to getting your name out there and will help you work towards your marketing goals.

Being able to produce and plan this quality social media content is where things can become a little tricky.

There are a variety of social media channels and each may require a different type of content, depending on your audience.

The best way to implement an effective social media and content strategy is to get organised and create a content calendar.

What Are The Benefits?

There are a number of benefits that come with creating and using a social media calendar. Planning content ahead of time will mean you publish posts that are relevant, engaging and work better towards your long-term goals.

Without a content calendar, posts may be duplicated, less relevant and reduce customer engagement online.

Other benefits of using a content calendar to help with publishing include:

Save Time

Without a content calendar to help you schedule and track posts, digital marketing can be extremely time-consuming and you may end up scrolling for hours looking for some good content to publish online. A content calendar will save you time as your content will be ready for publishing and you will not have to come up with content ideas for the day ahead. A content calendar can give you a view of the month ahead and allow you to plan your content for national days and events.

Become More Creative

A social media content calendar will not only help with getting organised but it will allow you to jot down ideas to become more creative. A month of content ready to be published gives you the time and energy to focus on additional marketing efforts that can grow your brand. Content planning via content calendars makes use of your best ideas so that they do not go to waste.

Helps to Achieve Goals

One of the most important benefits of creating and using a content calendar is the ability to define and focus on specific goals with the content you are posting, rather than sharing irrelevant content that may not help towards your aims.

Planning content in a calendar also allows you to keep track of A/B testing, campaign tracking and other analytics that will tell you whether the content you posted was effective in working towards goals.

Better Planning Between Teams

Calendars that contain time, dates and pieces of content ready to be published will leave less room for error when it comes to your shared digital marketing strategy. Making a content calendar accessible to not just your own team but other teams within the business means you can all collaborate and have complete transparency as to what is planned for social channels and the website blog.