Creating a content calendar for your Facebook page or group can help you maintain a consistent tone and posting schedule. Lining up your postings ahead of time will also save you the aggravation of posting in real-time.
In this article we will cover, how to schedule a Facebook post, keep track of what you’ve scheduled, and modify posts after they’re live.
Managing a social media content calendar may become much easier when you auto schedule Facebook posts. Creating schedules for your brand helps it post regularly and stay on top of posting deadlines. As a result, you can avoid long gaps in your social media posts with very little work.
You can schedule posts on Facebook: using the native Facebook scheduling posts feature or using a third-party tool. Let’s take a look at both methods.
Why Use Facebook For Marketing?
Facebook is the largest social media platform, with 2.6 billion monthly active users. That’s a reach that’s hard to ignore for businesses trying to target new customers.
Furthermore, Facebook marketing can be extremely effective. A study by Socialbakers found that organic reach on Facebook Pages has been declining since 2012 but is still higher than any other social media networks.
In 2019, the organic reach of the average Facebook Page was 6.4%. That may not sound like much, but consider this: For every 10,000 fans a Page has, that’s 640 people who will see every post without paid promotion. No other platform comes close to that kind of reach. The advantages of using Facebook as a marketing tool Include:
1. Reach a Wider Audience
Using Facebook marketing, businesses of all sizes can reach a larger audience with minimal effort. All you need is a Facebook page to get started. You can use the platform’s built-in features to reach more people and grow your business.
2. Cost-Effective Advertising
Facebook advertising is one of the most cost-effective ways to reach new customers. The platform’s flexible targeting options allow you to specifically target your ideal customer to ensure the right people are seeing your ads.
3. Increase Brand Awareness
Organic and paid reach on Facebook can help increase brand awareness for your business. When people see your business name in their News Feed, they’re more likely to remember it the next time they need a product or service that you offer.
4. Boost Website Traffic
Facebook marketing can also be used to drive traffic to your website. By including a call-to-action (CTA) in your posts, you can encourage Facebook users to visit your website to learn more about your products or services.
5. Generate Leads and Sales
Facebook marketing can lead to more sales for your business. By using the platform to create targeted ads, you can encourage Facebook users to make a purchase on your website or in your brick-and-mortar store.
6. Improve Customer Engagement
Customer engagement is important for any business, but it can be difficult to foster without a solid social media presence. Fortunately, Facebook makes it easy to interact with your customers and build relationships.
You can use the platform to answer customer questions, offer customer support, and get feedback from your target audience.
7. Get Insights on Your Customers
Facebook also provides valuable insights into your target audience. The platform’s Insights feature gives you detailed information on who your fans are when they’re online and what kinds of posts they engage with.
This information can improve your Facebook marketing strategy and better target your ideal customer.
Scheduling Facebook Posts: The Basics
Before we get into the details of scheduling Facebook posts, let’s review the basics. Here are a few things to keep in mind when creating your content calendar and scheduling your posts:
Keep Your Posts Relevant
When creating content for your Facebook page, it’s important to keep your posts relevant to your brand.
That means sharing content related to your products, services, or industry. If you veer too far off-topic, you risk confusing or alienating your fans.
Stick to a Schedule
It’s also important to stick to a posting schedule. Consistency is key for social media, which means posting regularly.
If you only post sporadically, you’re likely to see a decline in engagement from your fans.
When creating content for your page, don’t forget to include a call-to-action (CTA). A CTA is a statement or question that encourages your fans to take a specific action.
For example, you might include a CTA in a post that asks your fans to like your page or share your content.
Monitor Your Page
Finally, it’s important to monitor your page regularly. That means responding to comments and messages promptly.
It also means keeping an eye on your Insights to see how your posts are performing and making changes to your strategy.
Why Schedule Facebook Posts?
When you schedule your posts, you can space out your content so that it is not all published at once. Posting too much at once can be overwhelming for your audience, and they may miss some of your content.
Scheduling also allows you to time your posts when your audience is most active on Facebook. This ensures that as many people see your content as possible.
You can also use scheduling to queue up content in advance. This is especially useful if you know you will be busy or away from a computer for an extended period of time.
Planning content in advance also allows you to take advantage of viral trends. If you see a topic blowing up on social media, you can quickly create content related to it and publish it while the trend is still hot.
Scheduling can help you boost engagement on your Facebook page.
When you schedule your posts, you can space out your content so that it is not all published at once.
Posting too much at once can be overwhelming for your audience, and they may miss some of your content.
How to Schedule Facebook Posts Using the Meta Business Suite?
The first method we’ll look at is using the Meta Business Suite (formerly Facebook Business Suite) to schedule your posts. This is a great option if you want to post directly to your business page.
Open the application and click on the “Create Post” button to get started.
Enter the content for your post in the “Write something” field. You can also add photos, videos, or links by clicking on the appropriate buttons.
Once you’re happy with your content, click on the “Schedule” button.
A new window will pop up where you can choose when you want your post to be published. Select the date and time using the drop-down menus, then click “Schedule”.
Your post is now scheduled and will be published at the selected date and time! To view your scheduled post, click on the “Publishing Tools” tab. Then, click on “Scheduled Posts” in the left sidebar.
How to Schedule Facebook Posts Using Creator Studio?
Creator Studio is a great option if you want to post to your personal profile and your business page. To get started, log in to Facebook and go to Creator Studio.
Click on the “Content Library” tab in the left sidebar, then click on the “Posts” tab.
Click “Create Post” button.
Enter the content for your post in the “Write something” field. You can also insert media library and links.
Once you’re happy with your content, click on the “Schedule” button in the lower-left corner of the screen.
A new box will pop up where you can choose when you want your post to be published. Select the date and time using the drop-down menus, then click “Schedule”.
Your post is now scheduled and will be published at the selected date and time! Go back to the “Content Library” tab and click on “Scheduled Posts” to view your scheduled posts.
You can also use this page to edit or delete your scheduled posts.
About Creator Studio
Creator Studio can be used to create and manage multiple Facebook pages.
You must be the admin or have permission to manage the page(s) to schedule Facebook posts.
You can only schedule posts for up to 75 days in advance.
How How to Schedule Facebook Posts Using a Third-party app?
If you want more control over your content calendar or post to multiple social media platforms at once, you may want to consider using third-party social media scheduling tools.
There are many great options out there, some of them are free, and some are paid. Here are a few popular options:
Feedalpha is a social media automation tool to help you save time and boost social media interaction. Schedule your content on various social networking sites at the same time. Social media managers can use Feedalpha to automatically schedule Facebook posts.
Search for hashtags or subjects to discover material to share. Content is automatically shared to your selected social media accounts at the designated hour.
Hootsuite is a popular social media management platform that lets you connect all of your social media accounts in one place.
With Hootsuite, you can schedule and publish your content, track who’s talking about your brand, and measure your success over time.
How to Schedule Facebook Posts Using a Feedalpha?
If you want more control over your content calendar or post to multiple social media platforms at once, you may want to consider using a third-party tool.
There are many great options out there, of course, we recommend Feedalpha. It’s a great tool for scheduling and managing your content.
- Log into your Feedalpha account and connect to your Facebook account to get started.
- Click on Create Post
- Select the Facebook account you wish to schedule a post to. You can even schedule multiple Facebook posts to multiple accounts here.
- Add your post copy to the main box.
- Select the small picture icon to upload your own image or video
- At this stage, you can choose to preview your post before you schedule a post.
- Click Preview
- Once you are happy click Confirm to post it now or back to continue with scheduling
Click on Schedule
- Select the date and time you want your post to go onto your chosen social media platforms at
Now you can view your post on your Schedule
- Click the Schedule tab on the top menu
5 Tips for Scheduling Facebook Posts
Now that you know how to schedule Facebook posts, here are a few tips to help you get the most out of this feature:
1. Plan Your Content in Advance
One of the best things about scheduling your posts is that you can plan your content. This allows you to be more strategic about when and what you post.
Try to batch your content creation to have a few weeks’ worth of content scheduled at any given time. This will help ensure that you’re always sharing fresh, relevant content.
2. Take Advantage of Insights
Insight is a great tool that Facebook offers to page administrators. It provides valuable data about your page likes, reaches, and engagement.
Use this data to inform your scheduling decisions. For example, if you see that your posts tend to perform better in the evening, try scheduling more of your content for that time period.
3. Use a Variety of Types of Content
When creating your content calendar, make sure to include various content types. This could include photos, videos, links, and text-based posts.
Mixing things up will help keep your page more interesting and engaging. It will also help you reach a wider audience, as different people prefer different types of content.
For more help on content, check out our content hub here.
4. Utilize Different Post Types
In addition to using a variety of content types, you should also utilize different post types. Facebook offers several options, including status updates, events, and offers.
Each type of post has its own purpose and can be used to achieve different goals. For example, an event post can be used to promote an upcoming sale or webinar, while an offer post can drive traffic to your website.
5. Test, Test, Test!
The only way to really know what works best for your page is to experiment. Try different things and see how your audience responds.
Over time, you’ll start to feel what types of content and what posting schedule works best for your business. So don’t be afraid to experiment and find out what works best for you!
How often to post on Facebook
This is a difficult question to answer because it really depends on your audience and what type of content you’re posting.
In general, we recommend posting 1-2 times per week. But if you find that your audience is engaging with your content more, you may want to increase your frequency.
And on the flip side, if you find that your posts are being met with crickets, you may want to cut back slightly.
The important thing is to experiment and find what works best for you and your audience.
In this article, we have covered how to schedule Facebook posts. We have also offered tips to help you get the most out of this feature.
You can schedule your post using a business suite, creator studio or third party application like feedalpha.
No matter which tool you choose, make sure it’s one that you’re comfortable using and that meets all of your needs.
Scheduling Facebook posts can be a great way to save time and ensure that your content is published even when you cannot be online.
Creator Studio and third-party apps are both great options for scheduling your posts. Keep in mind the limitations of each method and choose the option that best suits your needs.
We hope this article has helped you learn how to schedule Facebook posts. Remember, this is a great way to save time and ensure that your content is published when your audience is most active.
Now it’s your turn: have you scheduled Facebook posts before? What tips do you have for other businesses? Share your thoughts in the comments below!
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