Are you still trying to get your practice’s name on social media? Well, with over half of the world’s population now on social media, there’s no better way to connect with new and existing patients.
We understand that creating unique, interesting, and engaging social media posts can be difficult and time-consuming, so we’ve put together a list of dental social media posts that you can use to liven up your feed and get people talking!
14 Social Media Post Ideas For A Dentist
We’ve got you covered if you’re a dentist looking for post ideas for your social media marketing campaign! Here are 14 social media post ideas for the dental industry that will help increase engagement and get your name out there
1. Get feedback
If you have a trusted, engaged audience familiar with your work, ask for their input on any changes you plan to make. These changes might include launching a new product, hiring new staff members, changing business hours or locations, etc.
You can repurpose patient reviews or testimonials in the form of video clips or reach out to specific patients and ask for a more detailed review of your services. Staying in touch with your followers and letting them know that their opinion matters will keep them happy and informed about news in your practice.
They’ll also be more likely to participate in upcoming changes or try out new additions themselves. Getting in touch with what your patients or followers want and need is a key part of social media, so take advantage of it!
2. Announce changes or news in the practice
If you have big news or changes in your dental practice, announce them on social media! This could be anything from hiring new staff members, to changing locations, to adding new services.
Your social media followers will appreciate being kept in the loop about what’s going on in your practice, and it will also generate excitement and anticipation for any upcoming changes. Announcing changes or news on social media is also a great way to get people talking about your practice, which can help increase brand awareness and reach.
3. Services you offer
Do you offer any unique services that not many other dental practices offer? If so, be sure to promote these services on social media!
By promoting your unique services, you’ll be able to attract new patients looking for a specific type of dental care. Promoting your unique services is also great to show existing patients that you’re always looking to improve and expand your services.
4. Promote healthy oral hygiene habits
Social media is a great place to promote healthy oral hygiene habits! You can share tips and tricks for keeping teeth clean, post-before-and-after photos of patients who have had dental work done, or even share fun facts about oral hygiene.
By promoting healthy oral hygiene habits on social media, you’ll not only be helping to educate your followers, but you’ll also be helping to build trust and credibility. People are more likely to visit a dentist they feel is knowledgeable and trustworthy, so promoting healthy oral hygiene habits is a great way to attract new patients.
5. Show off your team
Let your social media followers get to know the people who make your dental practice run! Post photos and brief bios of your staff members, or even share fun facts about them.
By letting your followers get to know your team, you’ll be able to humanize your dental practice and make it feel more approachable. People are more likely to visit a dental practice they feel comfortable with, so showing off your team is a great way to attract new patients.
6. Share patient stories
Do you have any patients who have had excellent results from their dental work? If so, why not share their story on social media? You can post photos, write a short blog post, or even make a video testimonial.
Sharing patient stories is a great way to show potential patients what your dental practice is capable of. It’s also a great way to build trust and credibility, as people are more likely to visit a dentist that comes highly recommended.
7. Offer discounts or promotions
Who doesn’t love a good discount or promotion? Why not offer discounts or promotions on your social media channels if you’re looking to attract new patients? You can offer a percentage off of dental services, free consultations, or even enter people into a contest for a chance to win a prize.
By offering discounts and promotions on social media, you’ll be able to attract new patients looking for a good deal. You can also use discounts and promotions to thank existing patients for their loyalty or encourage them to refer friends and family to your practice.
8. Educational content
To attract new patients, you must show that you’re an authority in the dental field. One way to do this is by sharing educational content on your social media channels. By sharing educational content on social media, you’ll be able to position yourself as an expert in the dental field. This is a great way to build trust and credibility, ultimately leading to more patients.
9. Before and after braces
If you offer braces at your dental practice, promote them on social media! Post-before-and-after photos of patients who have had braces, or even share tips for choosing the right braces. Braces are a great way to attract new patients, as they can be expensive, and people are always looking for a good deal.
10. Tips on healthy teeth
To attract new patients, you must show that you’re an expert in the dental field. One way to do this is by sharing tips on how to keep teeth healthy. This could be anything from blog posts about oral health tips, infographics about dental procedures, and videos about brushing teeth properly.
11. Industry news/achievements- did you win an award, or one of your team passed an exam?
Sharing industry news and achievements is a great way to show potential patients that you’re an expert in the dental field. If you’ve won an award or one of your team members has passed an exam, share it on social media! This is a great way to build trust and credibility, ultimately leading to more patients.
12. Toothbrush change reminders
If you want to attract new patients, it’s essential to show that you care about their oral health. One way to do this is by sharing reminders on social media about when to change toothbrushes. This could be anything from a blog post about the importance of changing toothbrushes to an infographic about how often to change toothbrushes to a video about the best way to change toothbrushes.
13. Show off your new office/equipment
If you’ve recently renovated your dental office or purchased new dental equipment, share a dental office post! This is a great way to show potential patients that you’re invested in your practice and have the latest and greatest dental technology.
14. Teeth whitening tips
If you offer teeth whitening at your dental practice, promote it on social media! Share tips on how to keep teeth white, or even share before-and-after photos of patients who have had their teeth whitened. Teeth whitening is a great way to attract new patients, as it’s something that people are always looking for.
Social Media Strategy Best Practices for Dentists
When it comes to social media, there are a few best practices that all dentists should follow on various social media sites. These best practices will help you attract more patients and build trust and credibility with your audience. Here are a few ideas.
Be sure to post regularly
To attract new patients, it’s important to be active on social media. Be sure to post regularly, and be sure to post relevant and engaging content. If you’re not active on social media, potential patients will look elsewhere for dental care.
Use high-quality images and videos
When it comes to social media, visuals are everything. Be sure to use high-quality photos and videos in your posts, as this is what will grab people’s attention. High-quality visuals will also help you build trust and credibility with your audience.
Hashtags are a great way to reach new people on social media. Be sure to use relevant hashtags in your posts, and be sure to use them sparingly. Too many hashtags will make your posts look spammy, and people will be less likely to engage with your content.
Respond to comments and messages
Respond promptly when someone leaves a comment or sends you a message on social media. This is a great way to build rapport with your audience and show that you care about their concerns.
The Bottom Line!
To attract new patients, it’s important to be active on social media. Be sure to post regularly, and be sure to post relevant and engaging content. If you’re not active on social media, potential patients will look elsewhere for dental care. Use high-quality images and videos in your posts, and use hashtags sparingly.
By following these social media post ideas and best practices, you’ll be well on attracting new patients!
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