Why Switch To An Instagram Business Account?
You may miss out on a big, interested audience if you operate a visual business — such as a clothing store, tech products or other business – and don’t have a firm profile on Instagram.
Even if you’re using Instagram for social advertising or only organic reach, it’s an essential platform to consider. When you first set up your Instagram account, chances are, you created it as a personal one. That’s the default option, and if you didn’t realize any differently or didn’t give it much thought, your account has most likely stay that way.
But now, when you’re using Instagram for business. Have you ever considered changing to an Instagram business account?
This article will explore some of the key benefits of using an Instagram business account for your brand.
About Instagram Business Account
Instagram is a visual social media platform with over one billion monthly users. It’s a great way to connect with potential customers and create interest in your products or services.
While Instagram started as a place to share photos and videos, it has since evolved into much more. You can now use Instagram for business in several ways, including social media marketing, advertising, and product promotion.
If you’re a business owner, it’s essential to understand the different types of accounts you can create on Instagram. The three main options are personal account, creator account, and business account.
As the name suggests, a personal account is for individuals who want to share photos and videos with family and friends. A creator account is designed for people who make content, such as artists, photographers, or influencers.
A business account is intended for brands and businesses of all sizes. A business account is the best option if you’re using Instagram to promote your business.
An Instagram business account is a free profile that businesses can create to promote their products or services. Businesses can choose to run ads, gain insights about their audience, manage Instagram marketing strategy and more.
14 Benefits Of Using An Instagram Business Account
There are many benefits of using an Instagram business account for your brand. Here are just a few:
1. Access to Instagram Insights
One of the most valuable features of Instagram business accounts is access to insights. Insights give you information about your followers and how they interact with your content.
This data can be helpful in several ways, such as understanding when your followers are online or what kind of content they prefer. With this information, you can adjust your content strategy to meet your audience’s needs better.
Instagram Insights helps businesses understand their account and how their posts are performing. It gives you information on what content performs and which doesn’t.
It provides insight into your followers’ interests so that you can build a picture of them. Over the last week, it displays information about your Instagram performance, including changes in followers, post numbers, impressions, reach, profile views, website clicks, and email clicks. You may also examine data for any period up to 90 days.
You’ll get a look at your post-performance, follower activity, and audience insights. While this data isn’t pervasive, it’s an excellent overview of your account success and can help you figure out how well your content performs.
2. The ability to run Ads
Another benefit of using Instagram business accounts is the ability to run ads. Instagram ads and promoted posts are created using Facebook’s Ads Manager, so you’ll need an Instagram business profile connected to your Facebook business page to create Instagram ad campaigns.
With a personal account, you can’t run ads on Instagram.
You’ll need a professional account if you want to use this platform for advertising. Ads are a great way to promote your products or services and reach a wider audience.
You can choose your target audience, budget, and more with an ad campaign. You also have the option to create different types of ads, such as video ads, carousel ads, story ads, and more.
Your brand should be utilizing sponsored advertising on Instagram to help it reach more people, improve conversions, and attain the 10,000 follower mark faster. Paid advertisements may assist you in reaching key audiences and overcoming some of the challenges that enterprises encounter from the Instagram algorithm.
3. Schedule Instagram Posts in Advance
You can schedule your Instagram posts in advance when you use a business account.
This is a valuable feature if you want to make sure your content goes out at a specific time or if you want to post while you’re away from your phone.
To schedule a post, create the post as usual and then click the Schedule button. From there, you can choose the date and time you want the post to go live.
Schedule Posts helps businesses plan their content strategy and ensure that their posts are published even when they’re not able to be active on Instagram. It’s a great way to maintain a consistent presence on the platform and keep your audience engaged.
4. Set up an Instagram Shop
If you’re in the business of selling products, then you’ll be happy to know that you can now set up an Instagram Shop.
An Instagram Shop is a section on your profile where people can browse and buy your products without leaving the app.
To set up an Instagram Shop, you’ll need to switch Instagram business profiles. Once that’s done, you can start tagging products in your posts and stories.
People who see the tagged product can tap on it to learn more about it and purchase it if they’re interested.
This is a great way to make it easy for Instagram users to buy your products and boost sales. It’s also an excellent way to get more exposure for your products and increase brand awareness.
If you’re in the business of selling products, then setting up an Instagram Shop is a must. It’s a great way to boost sales and get more exposure for your products.
5. Ability to Add a Contact Button
Another benefit of using an Instagram business account is the ability to add a contact button.
This button allows people to get in touch with you without leaving the app. They can send you an email, call you, or even start a chat.
To add a contact button, go to your profile and tap on the Edit Profile button. From there, you can add your phone number, email address, or both.
Adding a contact button makes it easy for people to get in touch with you and can help increase sales and boost customer satisfaction.
If you want people to be able to quickly get in touch with you, then adding a contact button is a must. It’s a great way to increase sales and boost customer satisfaction.
6. Grow Your Overall Engagement by Using All of Instagram’s Features
One of the best ways to grow your engagement and reach on Instagram is to use all of the platform’s features.
There are a lot of features that businesses and organizations can take advantage of, but many don’t bother to use them.
Using all of Instagram’s features, you can increase your exposure, interact with your audience more effectively, and boost your overall engagement.
So make sure to take advantage of everything that Instagram has to offer!
7. Your Instagram bio gets an upgrade
An Instagram business account comes with a few perks that a personal account doesn’t have. One of those is an upgraded bio.
Your bio is one of the first things people see when they visit your profile, so it’s essential to make a good impression.
You can add links to your website, products, and services with an Instagram business account. You can also add contact information, such as your email address and phone number.
This makes it easy for people to learn more about you and your business and get in touch with you if they’re interested in what you have to offer.
If you want to make a good impression and give people easy access to your website and contact information, then an Instagram business account is a good choice.
8. Access Instagram’s Creator Studio
You may use Creator Studio if your Instagram company account is linked to a Facebook page. You’ll need a desktop computer to access this, but trust us, it’s worth the effort.
Inside Creator Studio, you can track your posts’ performance, schedule future posts, create and publish Stories, and view insights about your audience.
This incredibly powerful tool can help you grow your Instagram following and boost engagement.
If you’re serious about using Instagram to grow your business or organization, you need to use Creator Studio. It’s an incredibly powerful tool that can help you boost your reach and engagement.
9. Show Paid Partnerships Easily
This is a handy feature if your brand participates in sponsored partnerships with other businesses regularly or even occasionally. When anything in the post is sponsored, users are required to declare that it’s a sponsored advertisement. This way, when people see the post, they know it’s an ad and can treat it as such. As a result of the popularity of Instagram for business, these distinctions are essential.
If you have an Instagram business account, you can easily show that a post is sponsored by adding a “Paid Partnership with” label. This way, your audience will know that the post is an ad, and they can treat it accordingly.
10. You’re taken more seriously
Instagram business account gives your brand a more professional look and feel. It also shows that you’re serious about using Instagram to grow your business or organization.
If you want to be taken more seriously as a business or organization, then an Instagram business account is the way to go. It will give you a more professional look and feel and show your audience that you’re serious about using Instagram to grow your brand.
11. You can tag products in your posts
If you sell products, then this is a great way to increase your sales. When you tag products in your posts, people can click on the tag and be taken to the product page.
This makes it easy for people to learn more about your product and make a purchase if they’re interested. Tagging products in your posts is a great way to increase your exposure and boost your sales.
12. Ability to Add Links to Instagram Stories
Another great feature of an Instagram business account is the ability to add links to your Instagram Stories.
If you have a website or blog, this is a great way to drive traffic to your site. You can also use it to promote your products and services.
Adding links to your Stories is a great way to increase your reach and engagement, and it’s a valuable tool for growing your business or organization.
13. Your Industry Will Show on Your Profile
If you select a category for your business when you set up your account, then your industry will be shown on your profile.
This is a great way to let people know what you do and what you’re all about. It also helps people find you when searching for businesses in your industry.
Industry categories are a great way to let people know what you do and what you’re all about. They also help people find you when searching for businesses in your industry.
14. Create quick replies to frequently asked questions
Quick replies are a great way to save time when responding to comments on your posts.
You can create quick replies for frequently asked questions, so you don’t have to type out the same answer repeatedly. Quick replies are a valuable time-saving tool that can help you boost your engagement.
If you’re looking for a way to save time and boost engagement, then quick replies are a great option.
There are a lot of benefits that come with having an Instagram business account. If you’re looking to boost sales, get more exposure for your products, or increase customer satisfaction, then an Instagram business account is a good choice for you!
What are the disadvantages of an Instagram business account?
- Lack of music
- Possible reduction in visibility
- Cost of Advertising
- Less personal- may cause a disconnect with your audience
How To Switch to an Instagram Business Account?
Now that you know all the benefits that come with having an Instagram business account, you’re probably wondering how to switch to one.
It’s a pretty simple process. Just follow these steps:
- First, go to your Instagram personal profile and tap settings.
- Now select the “Account” option.
- At the bottom of the screen, you will see “Switch to Professional account”. This is where you can set up your Instagram business account.
- Select the “Business” option to switch to an Instagram business account.
Once you’ve switched to an Instagram business account, you’ll be able to take advantage of all the features and benefits that come with it.
A lot of great benefits come with having an Instagram business account. If you want to grow your business or organization, then this is the way to go.
It will give you a more professional look and feel and show your audience that you’re serious about using Instagram to grow your brand.
So what are you waiting for? Switch to an Instagram business account today and start growing your business! Thanks for reading.
Do you have an Instagram account for your business? What benefits have you found from using it? Let us know in the comments below!
When you have a particular prospect in mind, it's considerably simpler to connect with your target audience. However, while you may be certain who that person should be, your social media manager might have a different opinion. And your sales team could suggest...
With so many paid media methods integrated into the social media plans of successful brands from across the globe, organic social media strategy has been going through a rough patch lately. While it was the primary source of growth and showed excellent outputs in the...