Facebook remove access to publish to profiles

Facebook has removed access for applications to publish directly to Facebook Profiles.

This has understandably upset quite a few people but there are very good reasons behind the changes.

Read on to find out what you can do about it…

What happened…

So Facebook has made changes to their platform recently to try and improve their overall user experience. One of those changes was removing the ability of third-party Apps like ours (and everybody else’s) to publish updates to Facebook personal Profiles.

You can still publish to Facebook Pages – which is the recommended and only approved use if you look at the Facebook TOC’s

See quote from Facebook:

It’s against the Facebook Terms to use your profile to represent something other than yourself (example: your business), and you could permanently lose access to your account if you don’t convert it to a Page.

Basically what these terms mean is that if you are a business owner and use Facebook to promote that business as a brand then you must use a Facebook Page to do so – or risk getting your personal account shut down.

Facebook is supporting ongoing publishing and scheduling of posts to your Pages and we firmly believe that as a company you should be using pages to promote your brand and build up your community there.

Here are just some of the reasons why:

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It's all about your Brand

Pages are designed for businesses and give you much more scope to brand your business and keep the message consistent.

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Targeting and Reporting

You get access to Page insights where you can monitor post engagements and check out visitor stats like location and age profile of your visitors – this can be very helpful in tailoring your message to reach the right audience.

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Roles and Helping Hand

You can assign page roles to let others help you manage your page and updates. You can assign editors to post updates on your behalf or just keep an eye on things while you are busy.

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Advertising and Sales Generation

You also have the option to boost posts and create ads to target the right audience for your campaigns. Couple this strategy with a Facebook pixel installed on your website and the results can be outstanding for converting into sales.

What should you do…

You have a couple of options available straight away.

You could convert your existing profile into a page if you have been using it primarily for your business. Check out this article from Facebook that will step you through the process.

Set up a completely new Facebook Business page by following this guide. Our preference has always been to use Pages for business because you have greater control over branding, messaging and you can advertise and boost posts straight from the page itself.

As a business owner, this is a must. Facebook organic reach is pretty much zero so being able to boost and promote your content to a targeted audience gives you the edge over your competition.

We would love to hear your thoughts on the changes so let us know in the comments section below. 

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