Mari Smith is known as the Premier Facebook Marketing Expert and is often referred to as “the Queen of Facebook.” Forbes magazine says, “Even Facebook asks for her help.” Facebook hired Mari to teach businesses throughout the US and to help create the company’s Blueprint certification programs. Mari is a top keynote speaker, corporate social media strategist, and brand ambassador for numerous leading organizations. She is an expert webinar leader, dynamic live webcast host, coauthor of Facebook Marketing: An Hour A Day and author of The New Relationship Marketing.
What tips would you give to a small business about creating content for social media??
Focus on storytelling and making an emotional connection with your audience.
Don’t just crank out content and push it out oldschool.
I call this ‘set and forget’ which really doesn’t work.
One of my most popular sayings for well over a decade is, Content is King, but engagement is Queen and she rules the house.
So, choose to go deeper and derive more longtail value, more ROI on each post, vs. going for volume.
People are tired of the same old, same old.
Come up with fresh, new, authentic content that focuses on the people element of your company.
What do you think 2021 has in store for social media?
Energetically and astrologically, the planet just entered into a whole new era and this will impact the social media industry very favorably.
I can feel a sea change welling up.
It’s been brewing for some time.
For consumers, more than ever, they want to belong to purpose-driven communities, to develop much more meaningful interactions, and to be more mindful of their daily social media use.
People are tired of being at the mercy of the big social networks’ whims (algorithm changes, design changes, adding and removing features, changes in terms, etc.).
And, for small business owners, marketers and small agencies, they are tired of constantly having to figure out what’s right and what’s working and jumping through hoops to reach our audiences.
Businesses will find more creative ways to connect deeply with their audiences, and that will be unique for each of us.
It could be this is the year you go all-in on your YouTube channel or build a LinkedIn Live following, or launch a new Facebook Group.
Should a small business be using reels? Do you have any tips on what to put there?
Let’s be clear, Reels is Instagram’s attempt to compete with TikTok and hopefully maintain its current audience, and attract new, younger users.
(Before that, Stories was Instagram and Facebook copying Snapchat also in a move to attract a younger demographic.)
Instagram really changed up its algorithms recently to favour Reels creators.
If you’re not regularly creating Reels, it can be hard to get your main feed content seen.
If small business owners have the time and resources available to create Reels, then go for it.
I am seeing people like my friend @ChalleneJohnson crushing it with her fun, funny and informative Reels.
They’re very much on brand for her style.
So, as with all your social media content, that is the key — stay true to your style.
Instagram has introduced keyword search in some countries, how do you think this will benefit small businesses?
This was a good move by Instagram and allows more accounts and content to be surfaced by search, whether the ‘right’ hashtags are included or not.
I’m always amazed at how many small business accounts on Instagram completely omit hashtags, likely because they simply don’t know how critical it is to include them for discoverability.
However, even though I still strongly encourage including say five to ten hashtags per post, it isn’t quite so vital what with the new keyword search.
Plus, on this note, it’s important to know that Facebook finally made hashtags relevant on your Facebook posts.
So, definitely include a generous amount of hashtags on Facebook as well now, as I explain in this blog post.