Case Study Retail

Optimizing Retail Social Media Efforts with feedalpha

In the retail industry, maintaining a consistent and engaging online presence is crucial for business growth. One retail business owner found out the hard way how time-consuming it could be to create, schedule, and post content across multiple social media platforms.

However, when planning a holiday, they realised they needed a solution to ensure a steady flow of content during their absence.

Temporary Becomes Permanent

Initially, the retailer turned to feedalpha as a temporary solution, using the free trial to schedule content for their holiday period. They were immediately impressed by the tool’s ease of use and the seamless experience of scheduling content for Facebook, Instagram, and LinkedIn. This initial experience was so positive that they decided to continue using feedalpha even after their holiday, integrating it into their regular social media strategy.

Pausing Was a Breeze

One feature they particularly loved was feedalpha’s calendar view. It provided a visual representation of their content plan, showing what content was scheduled to go out and when.

Combined with the ability to assign labels to different types of content, this visual overview allowed for a better understanding of their content strategy and the ability to make quick adjustments if necessary.

The calendar’s drag-and-drop functionality was another plus, enabling them to easily reschedule content as needed. The pause content functionality came in handy during an unexpected website crash when they didn’t want to promote products until the site was back up and running. With a simple click on the ‘pause all content’ button, they were able to stop all scheduled posts, preventing any potential customer frustration or confusion.

Team Effort is Effortless

Running a business is a team effort, and social media content creation was no exception for this retailer. With a team member helping with content creation, the approval feature was invaluable. It allowed the business owner to review and approve each post before it was scheduled, ensuring brand consistency and preventing any potential mistakes.

Overall, feedalpha has transformed the retailer’s approach to social media management. What was once a time-consuming task has become a much easier process, saving the business owner valuable time and allowing them to be more strategic with their posts.

They can focus on the bigger picture, knowing that feedalpha is taking care of their day-to-day content scheduling. As a result, they have seen a more consistent social media presence and a more engaged audience.