Businesses are frequently looking for ways to stand out and gain a competitive edge. If this sounds like you, then you’re in luck as Social Media is an excellent tool for raising awareness and driving enquiries – as long as you’re doing it right. Frequent and interesting posts will allow for high levels of engagement from your online audience, which will, in turn, instruct the Social Media algorithms to show your content at a higher frequency to a broader audience. Thus, opening up your potential for return on investment, whether that’s time spent or marketing budget, in the form of enquiries.
Here are ten ways that an HR Company can make their Social Media posts work well from them.
About You
As your page likes and followers grow, it’s beneficial to share informative updates about your business. Business updates could be outlining any specialist or niche industries you cover, a general company overview or the best ways to get in touch. Link off to your website or include a strong call to action to encourage people to initiate contact.
Your Services
It’s easy to assume that those who ‘like’ your Facebook Page or ‘Follow’ you on Twitter and Instagram will already know what services you offer. However, people will use Social Media platforms to research businesses either local to them or who provide the assistance they require. By posting about your services, you will make this research much easier for potential clients and stay front of mind for existing and previous ones. Be sure to balance these posts out in-between other types of content so as not to appear too ‘salesy’ and ultimately leave your audience unengaged.
Meet The Team
HR can often be a tricky subject for business owners, especially if it’s with regards to firing or liaising with unhappy employees. By posting ‘Meet The Team’ updates, you’re allowing people to put a face to a name and opening up your business and brand. The more familiar you and your business feels, the better response you’ll receive from clients and you can start to build up a rapport from there.
Client Testimonials
Rapport building leads us on nicely to client testimonials. All feedback is helpful, whether it’s positive and therefore you can share it across your website and Social Media accounts or if it’s constructive criticism then you can learn from it and improve.
Industry Updates
These could be anything you think is helpful or relevant to your target audience and those who already follow you. For example, updates to, or the introduction of new laws that may impact HR would be interesting to your audience. You may find that news like this is ‘trending’ on Twitter, and therefore you can include the hashtag in your updates to join the conversation.
Relevant Articles
Similar to the above, articles from trusted sources or blog posts written by someone internally make for engaging content. A lot of users turn to Social Media for the latest news and updates. If you’re sharing a blog post that is available on your website, then share a snippet of it as your Social Media update and then direct the reader to the full piece, thus driving traffic to your site.
Advice and Tips
You and your team are likely experts in your field and all things HR-related, at least your audience will expect you to be. Share helpful insights and tips across your Social Media, whether it’s as an infographic or one by one for a nice mix of content. Advice and top tips will show off your extensive knowledge and experience within the HR industry.
Frequently Asked Questions
Think about the sort of FAQ’s you usually receive from existing or potential clients and put these together as a series of helpful posts. FAQ updates will add value to those following you and give you a chance to share some valuable company information and strong call to actions.
Downloadable Marketing Collateral
Another form of helpful, engaging content is free (where possible) downloadable collateral such as ‘How To’ or ‘Best Practice’ guides. By asking users for their contact details before they download you will be able to contact them with the offer of more information and support, just be sure to comply with GDPR when capturing and using client data.
Go Live
Advice, Industry Updates and FAQ’s are all examples of great posts, but what would make these even better would be to ‘go live’ when sharing them. Utilising this feature on Instagram, Facebook, or Twitter is straightforward and will be incorporating ‘meet the team’ too. A mix of formats like this will keep your content fresh and allow your audience to engage with you instantly.
Don’t Forget Video!
Last but not least, where possible, use video for some of your Social Media posts. Video is an excellent way of sharing a large amount of information in an easy to retain style. Consider the fact that the majority of all video posts consumed on Social Media are done so with the sound off so add subtitles if you can.
Gary is the Founder of Feedalpha. He has a background in AI, Data Analytics, SEO, Digital Strategy and Web Design.
