Brands come to Twitter to connect with their audience, and it’s no wonder. 53% of people on Twitter are more likely to be the first to buy new products. With over 1.3 billion current accounts and more than 500 million tweets daily, Twitter is one of the most popular...
Knowing your target audience’s demographics is critical when developing a marketing plan for your business. You can’t reach out to your target audience if you don’t use the same major social media platforms as they do—that’s like expecting to...
One of the most challenging aspects of making an impact on Twitter is coming up with something insightful to say within a 160-character limit, and this is particularly the case for a Twitter bio. Your bio is a space for you, or your brand to introduce yourself and...
You can delete your Twitter account in a few easy steps, but it is vital that you are choosing to permanently delete your Twitter account for the right reasons. Twitter remains one of the top 3 social media platforms in the world and can be an extremely helpful...
Engagement rate is one of the key measurements for any social media marketing campaign. It gives social media managers a picture of the quality of their content, independent of the number of followers their account has. But what is considered to be a good engagement...
The importance of a dedicated Social Media Management resource within businesses of all sizes has become increasingly noticeable over the last few years. Social Media will often be the first exposure prospective customers have of a business, and therefore any Social...
