Knowing your target audience’s demographics is critical when developing a marketing plan for your business. You can’t reach out to your target audience if you don’t use the same major social media platforms as they do—that’s like expecting to...
A Newsletter is a powerful marketing tool that helps you pass on valuable information, build brand awareness, strengthen customer relationships, and improve the chances of securing more leads and conversions. Considering the significant impact of Newsletters in...
Live video content or events are a powerful way to build a community and drive record engagement. According to Livestream, 87% of viewers would prefer to watch behind-the-scenes content online vs. on television. Today, many organizations have now started to organize...
LinkedIn has always been the dedicated Social Media platform to network and engage with like-minded individuals across numerous industries, from staying connected with old work colleagues to following thought leaders. However, businesses can take the platform one step...
With offline networking events off-limits for the foreseeable future, we’re predicting a rise in users ‘going Live’ across all possible Social Media Platforms. The ease of sitting in the comfort of your own space and yet reaching potentially thousands of people is...
Your digital branding is just as important as any print or offline branding and therefore you should spend as much time perfecting your profile pictures as you would proofing your artwork. Sometimes it’s hard to keep up with all of the recommended sizings for each...
