The juggernaut known as social media continues to grow, and demographics change. Finally, tracking vital statistics before your social media campaigns will aid in the long run. Here, we’ve compiled the state of social media demographics and some tips for using that information to your advantage.
What Is A Social Media Platform?
A social media platform is an online space where people can connect with others, share content, and engage in conversations. The most popular social media platforms as of 2022 are Facebook, Youtube, Instagram, TikTok, Twitter, LinkedIn, Snapchat, and Pinterest.
Each platform has its unique user base and set of features. For example, adults mainly use Facebook to connect with friends and family, while Snapchat is popular among teenagers for disappearing messages and filters.
As a business owner, it’s essential to understand the demographics of each social media platform so you can choose which ones to use as part of your marketing strategy.
Why Use Social Media For Marketing?
Social media marketing is the process of using social media platforms to promote and sell products or services.
Businesses use social media for marketing because it’s an effective way to reach out to potential and current customers. It’s also a cost-effective way to market your business, as you can create and share content without spending a lot of money.
Social media marketing can help you achieve your business goals by increasing brand awareness, generating leads, and making sales.
5 Benefits Of Using Social Media For Marketing
There are many benefits of using social media for marketing, which include:
1. Reach a large audience with minimal effort – With over 3 billion people using social media worldwide, you have the potential to reach a large audience with your marketing messages.
2. Cost-effective – Social media is a cost-effective way to market your business. You can create and share content without spending a lot of money.
3. Increase brand awareness – Social media can help you increase your brand’s visibility and reach. When people see your content on social media, they’ll start to recognise your brand and what it represents.
4. Generate leads – You can use social media to generate leads for your business. By sharing helpful and relevant information about your products or services, you can encourage people to contact you for more information.
5. Boost sales – Social media can also boost sales by running promotions and ads. For example, you can offer discounts or giveaways to people who follow your page or share your content.
General Social Media Demographics
Now that we’ve gone over what social media is and why it’s important for marketing let’s look at the general demographics of social media users.
The number of active social media users worldwide has reached 4.62 billion as of January 2022.
The majority of social media users are between 18 and 29, with a smaller percentage of users being 30 to 49 years old.
There is an almost even split between male and female social media users, with 54% of users being male and 46% being female.
Globally, users spend 2 hours and 27 minutes on social platforms each day.
Keeping in touch with friends and family is cited by almost 50% of internet users as a major reason for using social media.
The average monthly usage of the internet user is 7.5 distinct social media platforms. Japan uses the fewest number of social networks (an average of 3.9 per month), while Brazil has the most (8.7 monthly).
Facebook Demographics
Facebook is the largest social media platform globally, with 2.9 billion monthly active users as of January 2022.
Facebook is owned by Mark Zuckerberg and was founded in 2004.
The platform is available in over 100 languages and is used by people worldwide.
Facebook’s mission is to “give people the power to build community and bring the world closer together.”
Age and Gender
According to the official Statista statistics, as of January 2022, 9.3 per cent of the audience were women (18 to 24 years), whereas male users between the ages of 25 to 34 years made up the largest demographic group on the platform.
Globally, 56.4% of Facebook users are male, and 43.6% are female.
Time Spent
The average time spent on Facebook is 35 minutes per day.
Geography
India has the most Facebook users, with 329.65 million users.
The United States has the second most, with 179.65 million users.
Indonesia, Brazil, and Mexico round out the top five, with 129.85 million, 116 million, and 89.7 million users.
Nigeria, Egypt, and South Africa are the nations where the Facebook user base is expanding the most rapidly.
Languages
Facebook is available in over 100 languages.
Takeaways
As the most popular social networking site, Facebook is a platform that should not be overlooked. Millennials are Facebook’s primary user group, although it has users from all ages and industries. Furthermore, Facebook is well-liked worldwide, making it an ideal social media network for companies of any sort or location. Facebook can be an excellent marketing tool when used correctly.
Instagram Demographics
Instagram is a photo-sharing social networking software that allows users to modify photographs with various digital effects.
It was created by Kevin Systrom and Mike Krieger and launched in October 2010.
Instagram has started to offer video sharing and Instagram Stories, a feature comparable to Snapchat’s Stories.
The service was initially launched as an iOS app, but it is also available on other mobile platforms and through the internet.
Instagram is one of the largest social media platforms in the world, with 1 billion active monthly users as of January 2022.
Age and Gender
51% of users are female, whereas male users make up 49% of the total audience.
Time Spent
The average time spent on Instagram is 53 minutes per day.
Geography
India has the most Instagram users, with 230.25 million users.
The United States has the second most, with 159.75 million users.
Brazil, Indonesia, and Russia round out the top five, with 119.45 million, 99.15 million, and 63 million users.
Brunei has the highest Instagram audience reach, with 92 per cent of its people using social media. Guam placed second, with a penetration rate of 79.2 per cent, followed by Kazakhstan, Iceland and Montenegro in third.
Takeaways
Instagram is one of the most popular social networking platforms in the world. It is used by people of all ages but is particularly popular with millennials and Generation Z. Instagram is a powerful marketing tool, especially for businesses targeting younger users.
Pinterest Demographics
Pinterest is a social media website that allows users to share and save images and videos.
It was created by Ben Silbermann, Paul Sciarra, and Evan Sharp and launched in 2010.
Pinterest is available in over 30 languages.
As of January 2022, Pinterest has 444 million monthly active users.
Age and Gender
Pinterest was the most popular social media network among women between the ages of 25 and 34 in January 2022, with 29.1% of all users.
Furthermore, women in the 18 to 24 age range made up over 16% of Pinterest’s user base. Overall, the platform was predominantly used by women.
Time Spent
The average time spent on Pinterest is 14 minutes per day.
Geography
The United States has the highest number of Pinterest users, with 86.35 million people.
Brazil, Mexico, and Germany are the top four, with 27 million, 17.86 million, and 15.12 million users.
France has the fifth most Pinterest users, with 11 million.
Takeaways
Pinterest is a powerful marketing platform that may help you organically boost brand awareness, convert more visitors into leads, increase sales, and form long-term connections with your target audience and buyer personas.
You can do all of this for your company by following the Pinterest marketing techniques we evaluated and utilising the available tools and resources to help you succeed as a business on Pinterest.
Youtube Demographics
Youtube is a video-sharing website where users can upload, view, and share videos.
Since its inception, YouTube has grown to become one of the most popular websites on the internet.
As of January 2022, YouTube has 2.562 billion monthly active users.
Age and Gender
As of January 2022, almost 12% of the YouTube global audience was male users aged between 25 and 34 years old, while around 9% consisted of female users in the same age group.
46% female and 54% male users.
Time Spent
The average time spent on YouTube is 30 minutes per day.
Geography
India has the most YouTube users, with 467 million people.
The United States has the second most, with 240 million people.
Indonesia, Brazil, and Russia make the top five, with 127 million, 107 million, and 99 million users.
Takeaways
Not only is your audience on YouTube, but as the internet’s second-biggest search engine, it can also help you boost your SEO and overall brand presence. YouTube allows marketers to offer different simple material for visitors to consume and share. For businesses, YouTube marketing may be a daunting tool. It blends one of the most resource-intensive media types — video — with SEO’s advanced strategic principle.
Snapchat Demographics
Snapchat is a photo and video messaging app that allows users to send images and videos that disappear after some time.
It was created by Evan Spiegel, Bobby Murphy, and Reggie Brown while students at Stanford University.
Snapchat was released in September 2011.
As of January 2022, Snapchat has 557 million monthly active users.
Age and Gender
Snapchat has a global audience of more females than males, with women aged 13 to 17 making up 11.8% of the total audience on the platform as of January 2021.
Overall, Snapchat users were most likely between 18 and 24, with 39 per cent of users falling into this category.
Time Spent
The average time spent on Snapchat is 30 minutes per day.
Geography
India has the most Snapchat users, with 126 million people.
The United States has the second most, with 107 million people.
France, the United Kingdom, and Saudi Arabia round out the top five, with 24.2 million, 20.65 million, and 20.2 million users.
Takeaways
Snapchat is a messaging app that is popular among teenagers and young adults. It allows users to send images and videos that disappear after a set time. Snapchat is a powerful marketing tool that can organically boost brand awareness, convert more visitors into leads, increase sales, and form long-term connections with your target audience. You can do all of this for your company by following the Snapchat marketing techniques and utilising the available tools and resources to help you succeed as a business on Snapchat.
TikTok Demographics
TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos on any topic.
Initially launched in September 2016, the app was rebranded as TikTok in November 2017.
As of January 2022, TikTok has 1 billion monthly active users.
Age and Gender
As of January 2022, it was discovered that 25% of TikTok’s global audience were women between the ages of 18 and 24 years old, whereas male users in the same age group composed about 18% of the platform’s audience.
The total audience is comprised of 61% female and 39% male.
Time Spent
The average time spent on TikTok is 52 minutes per day.
Geography
As of January 2022, The United States had the largest TikTok audience by a wide margin, with 131 million users viewing the popular social video platform. Indonesia came in second place, with 92 million TikTok users. The third was Brazil, which has 74 million TikTok subscribers.
Takeaways
TikTok has over one billion monthly active users worldwide. Social media marketers are attracted to TikTok because it allows for creative thinking and collaboration among young people. Its quick pace keeps participants engaged for an extended amount of time.
LinkedIn Demographics
LinkedIn is a business- and employment-oriented online service that operates via websites and mobile devices.
As of January 2022, LinkedIn has 756 million registered members in 200 countries and regions with 260 million monthly active users.
Age and Gender
Almost 60% of LinkedIn users worldwide are aged between 25 and 34 years old as of January 2022. In comparison, people older than 55 made up only 2.9 per cent of the audience on the social network.
The percentage of female users on LinkedIn ad audience members in the United States was 47.9 per cent and 52.1 per cent for males as of February 2022.
Time Spent
The average time spent on LinkedIn is 7.30 minutes per day.
Geography
LinkedIn currently has an audience of 180 million people in the United States. With runner-up India only accounting for 83 million viewers, the professional job networking service was by far the leading market in terms of audience size.
Takeaways
LinkedIn is inherently B2B-centric. It’s where professionals connect and develop relationships, as well as to conduct business. As a result, the platform is quite popular among B2B marketers as a source of content marketing material. LinkedIn strives to accomplish specific aims with our objective-based advertising expertise to make it easier for businesses.
Twitter Demographics
Twitter is an online news and social networking service.
As of January 2022, Twitter has 436 million monthly active users.
Age and Gender
According to Twitter’s data, the company targets a broader demographic than ever before.
As of January 2022, 38.5 per cent of users between the ages of 25 and 34 were on Twitter worldwide. Users aged 35 to 49 years old made up 19% of the platform’s population, with over 42%.
According to January 2022, men are more likely than ever to use the social networking site Twitter. Overall, 43.6 per cent of Twitter users were female, while 56.4 per cent were male as of January 2022.
Time Spent
The average time spent on Twitter is 3.379 minutes per session.
Geography
As of January 2022, the United States had the most users at 76.9 million, followed by Japan with 58.95 million.
Takeaways
Twitter is a powerful tool for marketers because it allows them to connect with potential customers and followers, share their brand’s story, and create a community around their business. One of the most significant benefits of utilising Twitter for your business is the simplicity of interaction that can help you strengthen your brand community. Companies may use Twitter’s social media strategy to engage with their community and nurture a devoted following by working on their marketing.
Final Thoughts!
Knowing the demographics of each social media platform is essential for businesses as they create their marketing strategy. It allows companies to target their content and ads to the appropriate audience, resulting in a higher return on investment.
It is essential to consider your target audience’s age, gender, and interests when creating content. For example, if you are trying to sell a product to young professional women, LinkedIn would be a better platform than Twitter. However, if you want to increase brand awareness for your business, Twitter would be a better platform to use.
Each social media platform has its unique demographics, so it is important to consider which platform will be the most effective for your business before creating your content strategy.
Social Media news, insights and strategies to help you grow from the Team at Feedalpha.
