With so many paid media methods integrated into the social media plans of successful brands from across the globe, organic social media strategy has been going through a rough patch lately. While it was the primary source of growth and showed excellent outputs in the...
Social media marketing has changed significantly in recent years, from being about engagement to cultivating an authentic persona online. Now it encompasses the whole customer journey: acquiring customers, getting them to come back, keeping them loyal, and helping...
Managing a brand’s social presence may be daunting whether you’re a seasoned or novice social media manager. After all, you’re in charge of every post and possible user interaction, so the pressure is on. Understanding social media marketing basics...
Instagram Stories are a fun way to connect with your followers and share things that aren’t time-consuming to create. However, to keep your audience interested in using Instagram Stories, you’ll need to prepare ahead of time and get creative. This guide...
The best social media marketers use content calendars to stay organized. They’re critical organizational tools for producing and distributing the material you’ll create and post. Working ahead of schedule allows you to avoid last-minute scrambling to keep...
Do you want people to be willing to pay more for your goods? According to new research, utilizing user-generated content to promote it might help. According to a TurnTo Networks study, 90 per cent of consumers believe that user-generated content has a more significant...
