With over half of the world’s population now active on social media, social networks are essential for increasing brand recognition, reaching customers, driving traffic, and even selling products and services. That’s a lot of tasks for one communication...
The content you post on social media can be a powerful tool for converting your brand into a trustworthy name and converting followers into fans. This kind of following only comes from having a solid social media content strategy in place to engage the right audience...
What should you post on Social Media? Your Social Media content should be used as a free way of promoting your products or services, building your brand awareness and increasing engagement with your customers to encourage their loyalty. There is a delicate balance...
Engagement rate is one of the key measurements for any social media marketing campaign. It gives social media managers a picture of the quality of their content, independent of the number of followers their account has. But what is considered to be a good engagement...
WhatsApp isn’t typically considered as an integral tool for business growth, but as the world continuously develops and improves digital means of communication and lead management, more and more businesses are utilising the app. WhatsApp is a free tool for mobile and...
Social never sleeps and so to efficiently manage multiple social networks and develop a strong Social Media marketing strategy, businesses should review and invest in the tools available to make life just that little bit easier. What Is Social Media Management? Brands...
