Humour is a brilliant method to connect with your audience and a potent marketing weapon. Adding a humorous post to your daily social media feed can increase engagement. Try posting funny memes, jokes or witty puns related to your brand or products.
We’ve put together a huge list of fun social media post ideas that you can use to engage your followers and grow your brand.
The Benefits of Humour in Your Social Media Marketing Content
Humour can be used in a variety of ways to promote your brand on social media platforms. It adds an element of fun and entertainment, making it easier for followers to remember and relate to your products or services. A funny content idea doesn’t just benefit your audience, it also helps you:
Humanize your brand
Humour can make your brand more relatable by humanizing it. A funny post can put a smile on someone’s face and give them something to laugh about, which can help build trust with potential customers.
Humour can be a great way to increase engagement and make your content more shareable. People love sharing funny posts, so if you have something that makes them laugh, they’ll be more likely to share it with their friends.
Stand out from the crowd
Humour is a great way to stand out in an overcrowded social media landscape. It helps you to break away from the crowd and ensure that your content stands out in people’s feeds.
Generate more leads
Humour can be used to generate more leads and drive conversions. A funny post can be a great way to capture people’s attention and encourage them to click through to your website or landing page. It’s also a great way to get people talking about your brand, which can help you gain more followers and build awareness.
Draw readers’ attention and keep it there
Humour can be used to draw readers’ attention and keep them engaged. If a post is funny enough, people will be more likely to read it and give it their full attention.
25 Fun Social Media Post Ideas
Creating funny social media posts can be a great way to engage your followers and generate more leads. Here are 20 fun post ideas that you can use to spice up your social media campaigns:
1. Use Emojis
Did you know that using emojis in your tweets can increase engagement by 25.4%, and using them in Facebook posts increases engagement by 57%? (Source: Hootsuite)
If you’re planning to use emojis in your social media posts or responses, ensure they are relevant and that you understand the meaning of each emoji. Just a few well-placed emojis can add extra humour to your content.
Emojis can also be used to show excitement, surprise or delight, which can help make your posts more engaging. Engaging emojis can also be used to ask questions, add fun effects and create funny stories.
2. Create a meme or Gif related to your brand
Memes and Gifs are a great way to add humour to your social media posts. Create an image or GIF highlighting a funny aspect of your business or product, and post it on your social media channels.
People love sharing funny memes and Gifs, so this is a great way to get more engagement. Gifs are a great way to show off your brand’s personality and make it more relatable.
3. Ask questions with a humorous twist
Asking questions is a great way to engage your followers, but adding humour can make them even more engaging.
If you have an interesting or funny question that relates to your business or product, post it on your social media channels and see what your followers come up with. This is a great way to get people talking and build relationships with potential customers.
4. Tell funny stories
Do you have any funny stories or anecdotes about your business or product? Why not share them on social media?
You can even create a series of stories that tell a larger narrative and are related to your brand. This is a great way to engage with your followers, increase brand loyalty and even attract new social media users.
5. Post funny insights
Posting funny insights or observations on social media can help make your content more engaging and shareable. People love learning interesting facts and tidbits, so why not share something humorous that your followers can relate to? It’s a great way to get people talking and make them laugh.
6. Post funny quotes
Quotes are a great way to add humour to your social media posts. Whether you use an inspiring or funny quote, it can be a great conversation starter and help build relationships with potential customers.
7. Share jokes
Sharing jokes on social media is a great way to make your followers laugh and can lead to more engagement. It’s also great to show off your brand’s personality and make it more relatable. Remember that some jokes may be seen as offensive or inappropriate, so it’s important to use common sense when sharing jokes online.
8. Use humourous images
Images are a great way to grab people’s attention on social media and make your posts more engaging. You can use humorous images or create memes that relate to your brand and products. Just ensure the images are relevant to your brand and won’t offend anyone.
9. Share humorous videos
Video content can be a great way to engage your followers on social media, especially if you share something funny or interesting. You can even create short videos that humorously highlight different aspects of your business or products.
10. Host a funny contest or giveaway
Hosting a fun contest or giveaway is a great way to boost engagement on your social media channels and make your followers laugh. You can ask people to submit funny photos, stories or videos related to your brand and then reward the best entries with prizes. It’s a great way to get people involved and make them laugh.
11. Social media takeover
Allowing someone else to manage your social media accounts could also be a smart approach to give them a fresh lease on life.
12. Behind-the-scenes videos
Whether it’s a live video or an edited one, your audience loves to get the dirt on what’s happening behind the scenes — so serve it up. Sharing behind-the-scenes videos is a great way to show your brand’s personality and make it more relatable. You can share funny bloopers or outtakes from photoshoots or events, making your followers laugh and engage with your content. You can also create a how-to video related to a product.
13. Customer testimonials
Testimonials from customers can be a great way to show off your brand’s personality and make it more relatable. You can use funny customer stories or even create a series of testimonials with humorous twists related to your business or product. This is a great way to increase brand loyalty and attract new customers.
14. Share a reading list or playlist
Your media library reflects your taste…or that of your brand. So why not share some of it with your followers? You could share a summer reading list, a Cozy Christmas playlist or a list of must-watch shows that your team is obsessed with. Not only would this provide some cool factor to your brand, but it might also create discussion and garner other recommendations in the comments section.
15. Cross-promote your social media channels.
If you have multiple social media channels, why not use them to cross-promote each other? You could post a humorous video on one channel and then link it to another. This will help direct more people to your other accounts and give your followers something fun to watch.
16. Q&A session
Hosting a Q&A session on social media is a great way to engage your followers and make them laugh. You can ask humorous questions and provide witty answers, giving people something to relate to and making them smile. This can help you build a more personal connection with fans as you are able to answer their questions and respond to comments on the spot.
17. Team intros
By posting a photo and brief bio of your team on social media, you can make them feel appreciated and show your audience the knowledgeable people working for you. Team intros are also a great opportunity to make people laugh with humorous descriptions or puns about each team member.
18. Share user-generated content
User-generated content is one of the most powerful tools for creating engaging and humorous content on social media. You can share funny pictures, videos and stories from your customers or followers, which will make your followers laugh and help build a deeper connection with your brand.
19. Humorous seasonal content
Creating content related to holidays or seasons is a great way to make people laugh and engage with your brand on social media. You can share funny videos or GIFs related to the time of year, drawing more attention to your content and creating a sense of connection with your followers.
20. Invite influencers
Inviting influential people to collaborate or be featured on your social media channels can help increase engagement and reach more people with humorous content. You can ask influencers to share their funny stories or videos, which will make your followers laugh and give them something to relate to.
21. Ask for suggestions to improve your product
Asking your followers for tips to improve your product or services is a great way to make them laugh and engage with your brand. You can offer humorous incentives for their recommendations, like rewards or discounts, which will encourage people to participate and get creative with their ideas.
22. Ask fans to share photos with your product
Asking your followers to share pictures of themselves with your product is a great way to increase engagement and make people laugh. You can ask them to use a funny hashtag or post funny captions, giving them something fun to do and creating an enjoyable atmosphere around your brand.
23. Participate in trending topics
Participating in trending topics is a great way to reach more people and make them laugh. You can create content related to trending topics or popular memes, which will help you connect with more people and give your followers something funny to share.
24. Create a product illustration
Creating a product illustration is one of the funniest ways to show off your product or services on social media. You can make humorous drawings, GIFs or videos that relate to your product and add some fun element to it, which will not only make people laugh but also help them remember your brand.
25. Re-share your most popular blog posts
Re-sharing your most popular blog posts with humorous titles and captions is a great way to refresh your content and make people laugh. You can also use this opportunity to update the post with new information or insights, giving readers something new to explore while still keeping them entertained.
Do’s & Don’t Of Creating Humorous Social Media Content
Humorous content can be a great way to engage with your audience and make them smile, but it’s important to remember that some types of humour are inappropriate for certain audiences. Here are a few do’s and don’ts of creating a humorous social media content strategy:
• Keep it lighthearted and fun.
• Keep it relevant to your brand and audience.
• Use humour in moderation.
• Be the main character in your jokes.
• Make jokes that could be seen as offensive or insensitive.
• Overuse puns or exaggerated statements.
• Try too hard to be funny.
Creating humorous content on social media is a great way to engage your followers and build deeper connections with them. However, it’s important to remember that the humour should be appropriate for your audience and relevant to your brand. Using the tips mentioned above, you’ll be able to create funny, engaging content that will help you stand out from the crowd and make your followers laugh.
If you need more content ideas visit our Content Hub.
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