Tradesmen, such as Construction companies, typically rely on word of mouth to win new customers and grow their business, which has traditionally been an offline marketing method. However, think of Social Media as digital word of mouth, and a much easier way to reach large audiences quicker.
By being active online, Construction firms can not only reach new audiences via their own organic and paid Social Media posts, but also make it super easy for their existing customers and follows to help spread the word by tagging their friends and family.
Before you get started, think about which Social Media platforms you’re most likely to reach your desired audiences on. For example, if you specialise in more residential properties then Facebook could be the best platform for you. However, if you’re looking for commercial business then perhaps Twitter or LinkedIn is the place to post.
Once you know where you’d like to prioritise your posts, it’s important to consider how and when. By preparing a Social Media content planner, businesses will be able to ensure a drip-feed of quality content is shared across their accounts. Scheduling in advance will also help keep Social Media active, even on the busiest of days.
Here are six Social Media post ideas to get your content planner going.
1. Key Information
As your followers grow and you reach new audiences, it is important to keep sharing key company information such as services, location(s) and contact details. Businesses need to make it as easy as possible for potential customers to get in touch to make an enquiry or booking.
2. Meet The Team
One trick to getting customers over the line, and maintaining strong customer relationships for repeat business, is to build a good rapport with them. Of course, this is easier in person than it is online, but posts such as ‘Meet The Team’ – especially via Lives – will help your audience put a face to a name and build their confidence in your brand.
3. Before & After Shots
They say a picture speaks a thousand words so there’s really no better way to showcase your skills than by sharing before and after shots of your work across Social Media. These will help potential customers gain faith and trust but also could help inspire them for their own needs too.
4. Handy DIY Tips
You’ll know more than most about construction and of course, Social Media is no place to give away all of your secrets. However, simple and helpful DIY tips will keep your audience engaged and give them a reason to keep following you even after their job is done. It will also help show off your skills and knowledge!
As above, word of mouth is key. It’s one thing telling any potential customers how good you are, but why not get your existing customers to do it for you? Encourage your customers to share positive testimonials online or as feedback that you can post on your platforms.
6. Facebook Groups
Although more of a post location than a post idea, by sharing content in relevant Facebook Groups (when possible), businesses will be able to reach smaller yet more engaged audiences. Just be sure to comply with any Group rules.
One key tool in learning more about your online audience, and even competitors, is to participate in Social Listening on a regular basis. There are two sides to this, the first being monitoring comments, tags and shares to your own accounts and the other is observing relevant conversations happening online around you.
Engaging back with your customers online is an essential part of building brand loyalty and growth. However, it’s also important to join relevant conversations – and even trends – to reach new audiences.
Last but not least, another technique to ensure your audience are engaged and keep your content fresh (even if the post ideas are similar) is to get a good balance of creative.
For example, Videos are a great way to share lots of information and really showcase your work. Social Media platforms, especially Instagram, provide the ideal tools to film, edit and share video content across their platforms. Other creative types include GIF’s, static images and infographics.
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