10 Tips To Attract New Customers Using Social Media

Social media platforms have plenty of potential to attract customers beyond your current base, but without a bit of preparation, you can easily lose hours of your valuable time with very little to show for it.

Here are our top 10 tips to help you get the most out of social media when it comes to attracting new customers:

Here are 10 top tips to help you get the most out of social media when it comes to attracting new customers. #socialmedia Click To Tweet

1. Pick the right platform

The biggest platforms are Facebook, Twitter, LinkedIn, Instagram and Pinterest, each attracting a different demographic. Resist the temptation to have a presence on all of them – you could end up spreading yourself too thinly.

Check out these interesting facts about who favours which platform and select your channels accordingly.

Get to know your target audience and which platform(s) they favour and tackle these first.

Do keep an ear out for any new social media platforms that may be gaining momentum, but you only need to really pay attention if your customer is to be found there.

2. Do your homework

Figure out what your target customers want, what questions they have, what would interest them, and what content they might enjoy.

This could be in the shape of a Poll or Survey on Social Media.

add a survey to Facebook

And check on your competition…

No, you’re not being sneaky!

It’s important to see where you stand in relation to your peers, and you might even glean a couple of useful ideas.

3. Think like your customer

Don’t go into promotional overdrive!

Make sure your posts aren’t just about the business.

Think about what your customer might want to hear about: share from lots of diverse sources (Feedalpha can help you there!)

content for social media

Feedalpha provides a constant feed of great industry content you can share to Social Media

Post informative blogs, articles, links to e-books, inspirational quotes, funnies.

Basically, find content that is interesting and engaging for your demographic.

4. Be responsive

Engage with your fans and followers to build their trust.

If they ask a question, respond promptly and as specifically as possible.

If they have a complaint, respond even faster!

Steer well away from the generic automated answers, though these are slightly better than not responding at all.

Failure to engage will have a negative impact on shares, comments, likes or recommendations, not to mention sales.

Remember how it feels to be ignored.

5. Join groups

A great way to share your knowledge and expertise is by creating or joining and actively participating in, social media groups such as those found on Facebook and LinkedIn.

We have a great Facebook Group that provides webinars and great content to help you on Social Media.

Don’t use these groups to sell; rather by being proactive and helpful in groups you build credibility as an expert in your field so that when your potential customers are ready to buy, they will think of you.

Groups can provide a forum for potential customers to voice concerns, ask questions, or leave invaluable testimonials.

Be personal and relatable, and speedy with your responses!

6. Provide incentives

Who can resist a competition, a giveaway or a discount?

These are great ways to boost traffic to your website and generate buzz about your business.

Incentives are a free (or very inexpensive) tool at your disposal and also one of the most effective at increasing your followers.

But don’t rest on your laurels – continue to work on retaining and motivating your new followers to become actual clients by posting useful stuff that helps solve their problems.

7. Be organised

Never underestimate the importance of timing and monitoring what you say.

Different platforms attract different people who will log on at different times of the day.

It’s important to get your content out there when it is most likely to be seen.

So, create a calendar for your content (Feedalpha can help with this too!) to maintain a consistent schedule.

A calendar also helps you keep track of what you are putting out on the different platforms.

8. Ask for help

Social media is such a different animal to any other marketing tool.

You probably wouldn’t ask your dad to spearhead an advertising campaign or your neighbour to come up with a marketing strategy…

But you CAN ask them (and your family, friends, and contacts on your own various social media accounts) to share your page, posts, blogs, images, quotes or articles.

getting likes on facebook

Using your personal connections can absolutely help you broaden your reach and attract new customers.

9. Build personal connections

Make your business sound human and show your personal side.

That includes making your Twitter handle sound like a person rather than an organisation.

If you sound like a real person, people will trust you.

And if they trust you, they’ll buy from you and recommend you.

They are much more likely to use the review widgets on your website or leave testimonials on your social media pages.

10. Track!

Once you have put in the work to select the right platform, communicate, and engage with potential customers, it is critical that you keep track of what’s working for you.

There is software out there that will help you monitor things like keywords, hashtags, likes, shares, positive feedback etc.

You can also use URL tracking tools like Bit.ly for linking from your social media post to your website.

The technology behind the social media platforms may be complex but attracting new customers needn’t be!

In an age where so much revolves around technology and screens, people still like to feel valued and cared for.

They want the human touch, but, strangely, without the “inconvenience” of having to talk to anyone over the phone!

So provide the human touch they are looking for and you will reap the rewards in no time.

Here are 10 top tips to help you get the most out of social media when it comes to attracting new customers. #socialmedia Click To Tweet