Hashtags can be used across Social Media to increase brand awareness and join conversations. Whether it’s your day to day posts or before, during and after an event, hashtags are a fantastic tool to utilise on Social to extend your organic reach.
Here are three tips to using them effectively.
Understand That Each Platform Is Different
Although hashtags are now commonly used across Instagram, Facebook, LinkedIn and TikTok (as well as Twitter of course), they still each have their own number of recommended hashtags per post.
Be sure to understand the requirements of each platform before you post to fully maximise your opportunities and work with the algorithm.
Conduct Hashtag Research
Before you get carried away ‘hashtagging’ the life out of each post, be sure to research which ones will help you reach your intended audience. High quantities of reach are great but it’s quality we’re all after.
Website such as ‘hashtagify.me’ will help you understand which hashtags are popular and share other, similar ones to help increase your exposure. Utilise this information for your different posts, depending on which product or service you’re looking to promote.
Monitor The Latest Trends
This isn’t to say businesses should jump on all the latest trends just to gain a bit of exposure as this has historically landed big brands in deep water a few times. However, when a relevant trend (and trending hashtag) arises, consider sharing some reactive marketing for a little boost.
Reactive marketing will help to ensure your content is fresh and keep your audience engaged. Just be sure to fully understand the trend before you join in!
As with all marketing copy, make sure to keep your hashtags on brand and suitable for your audience. If used correctly, hashtags can really improve your reach and therefore results so it’s worth putting the time in.