Planning a wedding should be full of fun and love and yet, unfortunately, it’s also incredibly stressful. Thankfully, there are expert Wedding Planners on hand to help ease the workload. Social Media is a fantastic place for professional Wedding Planners to showcase their work and find prospective clients because you’ll find plenty of happy couples scrolling Social platforms for inspiration on all things wedding. Not sure where to start? Here are eight Social Media post ideas to get the ball rolling.
1. Introduce Yourself
Your potential clients are about to trust you with one of the biggest days of their lives so it helps if they know all about you, where you shine and why you’re right for them. Be sure to add a touch of personality to your content so the bride and groom get a feel for who you are and what you stand for. Essentially, YOU are the brand so don’t shy away.
2. Available Services and Unique Selling Points (USP’s)
Just like any other business or professional, it’s important to get a good balance between awareness, engagement-driving and promotional posts. Share details of your services and what they entail as part of a well-balanced content mix alongside a clear call to action. Why should the happy couple choose you over your competitors? Whether it’s your industry experience or impeccable customer service, be sure to share any USP’s across Social Media to help seal the deal.
3. Where & When
One of the only silver linings from the pandemic was the digital adoption of online meetings – thus opening up opportunities for professionals, such as Wedding Planners, to liaise with clients from anywhere. Of course, it helps if you can get a feel for the couple and the venue, but if you’re open to digital planning then let your audience know.
4. Recommended Suppliers
Give your audience a taste of what they’d receive if they were to choose you by sharing your top recommended suppliers and why. Not only will this help any potential clients see how much value you can add, but it will also help your suppliers increase awareness. Don’t be afraid of asking for a cheeky shout-out from anyone you recommend in return!
It’s one thing you saying why you’re the best and clients should choose you but it’s a whole lot better if it comes from an existing or previous client. Encourage your clients to share their feedback and positive words so that you can post them out to your Social Media audience.
6. Top Tips & Recommendations
Planning a wedding can be stressful – hence the need for a Wedding Planner! However, you likely know more about the industry than most, especially those little touches that people may forget. Share any tips, recommendations or even wedding faux pas to give your followers a helping hand with their big day and showcase your expertise.
7. Portfolio Previews
When posting to Social Media, it definitely helps when your photographs are on point – even better when they’re professionally captured. With permission, and without giving too much away, share snippets and examples of your previous work to showcase your talents and inspire your latest or potential clients.
8. Blog Posts
One fantastic way to share lots of information, such as recommendations or USP’s, is to write and share blog posts. Upload the blog post to your website and share a snippet of copy across Social Media with a link to the full post. This will help you create engaging content but also drive traffic to your website.
Choose The Right Social Media Platforms
Fabulous content is one thing, but it’s only worth it if you’re able to reach the right target audience on Social Media. Consider where your Bride and Grooms will be looking for wedding inspiration and support and be sure to post to these accounts. Image-led Social Media platforms such as Instagram or Pinterest will likely be the best place to start.
If there’s a budget available, Facebook has several targeting options for paid Ads that allows businesses to reach those newly engaged (if it’s Facebook official!) and other keywords such as ‘interesting in’ Weddings. Organic posts will help cultivate engaged followers, but Ads are a fantastic tool to reach broader audiences.
It’s important not to get too stuck in your ways posting similar content over and over or you risk seeing a decline in engagement. Regularly monitor your analytics to see which posts are getting the best results, engagement and reach to help influence your content going forward.
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