The Ultimate Guide to Writing Creative Captions for Instagram

by | Sep 15, 2022 | Instagram

While a picture can tell a thousand words, words can enhance a picture by telling a story, providing context, or adding an air of mystery. Similarly, Instagram captions may assist you in completing your Instagram post. You might utilize emojis and hashtags in your Instagram caption to direct consumers to your bio link or share selfie quotes.

Writing excellent Instagram captions can be challenging. Is it acceptable for your Instagram captions to be funny? What should you do if the situation demands it? Should you write profound or inspirational captions? What about using emojis and hashtags? Is there an Instagram caption character limit? And what about your call to action?

This guide will answer all these questions and give tips on how to write Instagram captions that will increase your engagement, get more followers, and make your photos go viral.

What Are Captions?

A caption is a text that accompanies an image. The text can provide context, add fun, or fill up space.

When it comes to Instagram, captions are the perfect way to add context to your images and show off your personality. With over one billion active users, Instagram is the ideal place to share your photos and stories.

Why Are Instagram Captions Important?

A good caption can make or break your Instagram post. A great photo with a lousy caption will get lost in the shuffle, but a great shot with a great caption has the potential to go viral. The benefits of writing good Instagram captions include:

Increased Engagement

A caption is a perfect opportunity to engage with your followers. You can encourage people to comment on your photos and start a dialogue by asking a question or starting a conversation.

Best Instagram Captions

More Followers

An engaging caption can also help you get more followers. People who like what you say will be more likely to follow you.

Going Viral

A great caption has the potential to take your photo viral. If people can’t get enough of your words, they’ll share your photo with their friends and followers, exposing you to a new audience.

Better Branding

A well-written caption can also help you build and maintain a strong brand. Using the same voice and style in all your captions for Instagram, you can create a recognizable brand that people will remember.

Improved SEO

Instagram captions also improve your SEO (search engine optimization). Including relevant keywords and hashtags makes it easier for people to find your photos when they search for specific terms.

Instagram posts

What Makes A Good Caption for Instagram?

Now that we’ve gone over the importance of Instagram captions let’s look at what makes a good caption. A great Instagram caption will be:



As we mentioned before, engagement is one of the most important things about a caption. If you can get people to comment on your photos, you’re more likely to get more followers and have your images shared.



A clever caption will make people take notice. If you can create a witty caption, people will be more likely to remember your photo.



Your caption should be relevant to the photo you’re sharing. For example, if you’re sharing a picture of your breakfast, your caption shouldn’t be about your cat.



If you’re trying to build a strong brand, you must ensure that your captions are on-brand. This means using the same voice, style, and tone in all of your captions.

Instagram captions


As we mentioned, you can use Instagram captions to improve your SEO. By including relevant keywords and hashtags, you can make it easier for people to find your photos.



While there’s no hard and fast rule about caption length, it’s generally best to keep your captions short and sweet. People are generally more likely to read and remember a shorter caption than a long one.



A great call-to-action (CTA) can encourage people to take the next step, whether commenting on your photo, visiting your website, or sharing your post.

Instagram posts

How to Write Compelling Captions for Instagram

Now that you know why Instagram captions are so important, it’s time to learn how to write them. Here are a few tips to get you started:

1. Keep It Short and Sweet

When it comes to captions, less is often more. A short and sweet caption for Instagram is more likely to be read and remembered than a long, rambling one. Keeping your captions short will also leave more room for people to comment and engage with you.

A lengthy caption can also be off-putting. If you’re sharing a photo of your breakfast, your followers probably don’t want to read a novel about it. Simple and to the point is often best.

2. Write in Your Voice

When writing captions, it’s important to use your voice. This means using the same style, tone, and voice that you would use if you were talking to a friend. By being yourself, you’ll make your captions more relatable and engaging.

Writing in your voice also helps you build a strong brand. People who recognize your style and voice will be more likely to remember your photos.

3. Write a Killer First Line

The first line of your caption is crucial because it’s the first thing people will see. If you can write a compelling first line, you’ll be more likely to get people to read the rest of your caption. Making the most of your first line can be as simple as asking a question or making a bold statement. A killer first line will make people want to read more.

4. Include A CTA Or Ask A Question

As we mentioned, a great call-to-action (CTA) or question can encourage people to engage with your caption. If you’re looking for more comments, try asking a question or inviting people to share their thoughts. If you want people to visit your website, include a CTA in your caption.

A CTA or question can also be a great way to get people to remember your caption. If you can make people think or feel something, they’re more likely to remember your photo. Asking a question is a great way to start a conversation and build relationships with your followers.

Statistics have shown that posts with a CTA get more engagement than those without. Here’s how to nail your CTAs in your Instagram posts:

  • Using Call-to-Actions to Drive Engagement: You can use CTAs to encourage people to like, comment, and share your posts.
  • Making Your CTAs Stand Out: Be sure to use strong action words in your CTAs, such as “click,” “download,” or “sign up.”
  • Placing Your CTAs Strategically: The best place for your CTAs is in the first line of your caption. This ensures that people will see them and be more likely to take action.
  • Using Call-to-Actions to Divert Traffic to Your Site: CTAs are a great way to get people to visit your website. You can encourage people to click through to your website by including a CTA in your caption.

5. Add Line Breaks to Longer Captions

If you have a longer caption, don’t be afraid to add line breaks. By breaking up your caption into smaller chunks, you can make it more readable and easier on the eyes. Line breaks also allow people to take a breath before reading the rest of your caption.

Adding line breaks is especially important if you include a CTA or question in your caption. If your CTA or question is at the end of a long, dense paragraph, people may not even see it. Adding a line break can ensure that people will see and be more likely to take action on your CTA or question.

6. Use Hashtags and Emojis

Hashtags and emojis are a great way to add personality to your birthday Instagram captions or Instagram captions for selfies. They can also help you reach a wider audience and make your caption more searchable. When using hashtags, use relevant, popular hashtags that relate to your photo. And don’t go overboard – using too many hashtags can make your caption look spammy.

As for emojis, use them sparingly and only if they add to the meaning of your caption. Emojis can be a great way to add emphasis or feeling to your words. But be careful – using too many emojis can make your caption look unprofessional.

funny instagram captions

7. Edit Your Caption for Clarity and Grammar

Once you’ve written your caption, take a step back and read it. Does it make sense? Is it clear what you’re trying to say? Are there any typos or grammatical errors? Editing your caption for clarity and grammar is vital if you want people to take you seriously.

8. Use a Consistent Brand Voice

When writing your captions, using a consistent brand voice is important. Your brand voice is how you communicate with your audience and should be reflected in your captions. If you’re unsure what your brand voice is, look at your other social media posts and see what tone you typically use. Are you serious or playful? Formal or informal? Once you’ve determined your brand voice, be sure to use it in all your captions.

9. Write Like A Human (Not A Robot)

When writing your captions, it’s important to sound like a human – not a robot. People want to connect with other people, not brands. So avoid using industry jargon or sounding too sales-y in your captions. Instead, focus on creating relatable, down-to-earth, and human captions.

10. Use Storytelling

People love stories. And one of the best ways to connect with your followers is by sharing a story in your caption. When writing your caption, think about what you can share that will resonate with your audience. Do you have an exciting story about how you got where you are today? A funny story about a mishap along the way? A touching story about someone you’ve helped? Whatever it is, make sure your story is relatable and relevant to your audience.

captions for instagram

11. Pick 2-3 Focal Themes Per Post

When writing your caption, it’s important to focus on one or two main themes. Trying to cover too many topics in your caption will only confuse and overwhelm people. So pick 2-3 main themes and focus on those. For example, if you’re a travel blogger, your main themes might be “adventure” and “exploration.” If you’re a fashion blogger, your main themes might be “style” and “self-expression.” Once you’ve determined your main themes, make sure all the content in your caption supports those themes. Using seasonal Instagram captions is also a great way to increase engagement.

12. Disclose Sponsored Posts

If you’re ever asked to do a sponsored post, be sure to disclose that in your caption. This is important because people want to know when they’re being marketed to. By disclosing that your post is sponsored, you’re being transparent with your audience and building trust.

13. Give Credit Where Credit Is Due

If you’re sharing someone else’s content in your caption, be sure to give them credit. This is important because people want to be recognized for their work. By giving credit where it’s due, you’re showing respect for others and building relationships.

14. Create Cute Captions for Your Instagram Stories

In addition to regular posts, you can also write captions for your Instagram Stories. If you’re not familiar with Instagram Stories, they’re short, ephemeral videos or photos that disappear after 24 hours. When writing a caption for your Instagram Story, be sure to keep it short and sweet. This is because people are quickly scrolling through their feeds and may not have the time or attention span to read a long caption.

15. Optimize Your IGTV Captions

If you’re using IGTV (Instagram TV), be sure to optimize your captions for example in winter use winter Instagram captions. This is because people will be able to watch your videos with the sound off. So if you want people to understand and engage with your content, you need to write cool captions that explain what’s going on. When writing an IGTV caption, be sure to keep it short, concise, and easy to understand.

16. Ask For Feedback

One way to get better at writing Instagram captions is to ask for feedback. This can be from your friends, family, or followers. Ask them what they think of your clever Instagram caption and if there’s anything you could improve. You can also join relevant Facebook groups and forums to get feedback from other people in your industry.

100+ Best Caption for Instagram

Now that you know how to write Instagram captions, let’s look at some examples.

captions for instagram

Motivational Captions for Instagram

1. “Life is a journey, not a destination.”

2. “The best way to find out if you can trust somebody is to trust them.”

3. “To live is the rarest thing in the world. Most people exist, that is all.”

4. “If you want to go fast, go alone. If you want to go far, go together.”

5. “Not all those who wander are lost.”

6. “The only way to do great work is to love what you do.”

7. “If you can’t handle me at my worst, you don’t deserve me at my best.”

8. “I am not a product of my circumstances. I am a product of my decisions.”

9. “Don’t be afraid to give up the good to go for the best.”

10. “Believe you can and you’re halfway there.”

Clever Instagram Captions

1. “All our dreams can come true if we dare to pursue them.”

2. “The only limit to our realization of tomorrow will be our doubts of today.”

3. “Don’t let yesterday take up too much of today.”

4. “Don’t be afraid to give up the good to go for the best.”

5. “We may encounter many defeats but we must not be defeated.”

6. “Imperfection is beauty, madness is genius and it’s better to be ridiculous than absolutely boring.”

7. “Never make the same mistake twice.”

8. “If you want something you’ve never had, you must be willing to do something you’ve never done.”

9. “The only way to do great work is to love what you do.”

10. “If you can dream it, you can do it.”

Cool Instagram Captions

1. “I’m not a second choice, I’m a limited edition.”

2. “I’m not a carbon copy of anyone else. I’m an original. And that’s worth being proud of.”

3. “Be yourself; everyone else is already taken.”

4. “I’m not a product of my circumstances. I am a product of my decisions.”

5. “Imperfection is beauty, madness is genius and it’s better to be ridiculous than absolutely boring.”

6. “I am unique, I am different, I am special… just like everyone else.”

7. “I don’t fit into your box… I create my box… with a lid on top so your negativity can’t seep in.”

8. “I’m not a second choice, I’m a limited edition.”

9. “I don’t care if you approve of my choices, because I am not living for your approval – I am living for mine.”

best instagram captions

Short Instagram Captions

1. Adventurous

2. Dreamers

3. Explorers

4. Lovers

5. Wanderers

6. Believers

7. Achievers

8. Doers

9. Creators

10. Thinkers

Summer Instagram Captions 

1. “Life’s a beach”

2. “Gone to the beach! Be back never”

3. “Salt in the air, sand in my hair”

4. “The tans will fade but the memories will last forever”

5. “Summertime, and the living is easy”

6. “There’s nothing like long days, sandy toes and sunny skies”

7. “Happiness comes in waves”

8. “Good times and tan lines”

9. “Making waves”

10. “‘Cause I’m happy Clap along if you feel like a room without a roof”

funny instagram captions

Funny Instagram Captions

1. “I’m not a ‘people person but I love people’s food.”

2. “I’m sorry for what I said when I was hungry.”

3. “I’m on a seafood diet. I see food and I eat it.”

4. “I’m trying to be a nicer person. Now, if only my face would cooperate.”

5. “I’m not overreacting, I’m just adulting harder than you.”

6. “I’m not short, I’m fun-sized!”

7. “I’m not lazy, I’m just on energy saving mode.”

8. “I’m not saying it’s going to be easy. I’m saying it’s going to be worth it.”

9. “I’m not a morning person. I’m more of a night owl.”

10. “I’m not fat, I’m just easier to see.”

Instagram Captions For Couples

1. “We’re a perfect match because we’re both weird.”

2. “I love you more than coffee… and that’s saying a lot.”

3. “You’re my favourite person to be with when I’m hungry.”

4. “I love you more than pizza… and that’s saying a LOT.”

5. “I love you more than sleep… and that’s saying a LOT.”

6. “We go together like coffee and doughnuts.”

7. “We go together like milk and cookies.”

8. “We go together like peanut butter and jelly.”

9. “You complete me.”

10. “‘Cause I’m happy Clap along if you feel like happiness is the truth”

Captions For Businesses

1. “The best way to predict the future is to create it.”

2. “You can’t put a limit on how much you can improve and how much you can do.”

3. “If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”

4. “I have learned over the years that when one’s mind is made up, this diminishes fear.”

5. “It’s not about ideas. It’s about making ideas happen.”

6. “The successful warrior is the average man, with laser-like focus.”

7. “The only limit to our realization of tomorrow will be our doubts of today.”

8. “Don’t let yesterday take up too much of today.”

9. “You can’t help everyone, but everyone can help someone.”

10. “If you want to make your dreams come true, the first thing you have to do is wake up.”

Cute Instagram Captions

1. “The best way to find out if you can trust somebody is to trust them.”

2. “The only true wisdom is knowing you know nothing.”

3. “Not everything that can be counted counts, and not everything that counts can be counted.”

4. “The best way to find out what we need is to get rid of what we don’t.”

The Bottom Line

There you have it! These are just some ideas to get you started, but feel free to get creative and come up with your unique summer Instagram caption. And remember, the best way to ensure your caption is on point is to have fun with it and be yourself!

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