There’s truly no better place to promote a Pet Shop than across Social Media because we’re all guilty of getting stuck on the cute cats online rabbit hole.
Pet Shops can utilise Social Media platforms to increase brand awareness, engage with existing or potential customers and spread valuable support and advice to pet owners.
Not sure what to post? Here are our top seven Social Media post ideas for a Pet Shop to help get you started.
1. Helpful Tips And Advice
It’s likely Pet Shop owners and staff will know plenty of helpful tips and advice when it comes to all things animals. By sharing your expertise with your audience you’ll add value to their feed and increase the chances of them engaging with you.
Consider scheduling your posts in line with what’s happening in the real world, such as the weather. For example, warn dog owners of the dangers involved when walking dogs in the heat whilst it’s sunny or before a heatwave is due, to make it as relevant as possible.
The above posts may lead to additional comments and questions so if you find yourself answering the same frequently asked questions over and over it might be worth putting together a series of FAQ posts.
Additionally, hosting live Q&A sessions will allow your audience to interact with you in real-time and increase your engagement.
3. Cute Pics!
Let’s be honest, the best reason to follow a Pet Shop account on Social Media will be the animal pictures.
Give the people what they want by mixing in some cute snaps and encourage your customers to share their pet pics and tag you in. You could even consider introducing a relevant hashtag to group these posts together.
4. Offers And Promotions
Where possible (and relevant) sharing offers, promotions and even competitions on Social Media is a great way to increase engagement and drive sales. Before posting a competition it’s important to note any of the Social Media platforms’ guidelines and be clear with your own terms and conditions.
Pet Shops will sell products alongside pets, including toys, food and treatments. Inform your audience on everything you have to offer and how they can get their hands on your products, whether that’s online or in-store.
This post suggestion is one of the more ‘salesy’ ones so it’s important to get a good balance of awareness, sales and engagement-driving posts so as not to leave your audience unengaged – or worse, unfollowing.
7. Blog Posts
Writing and sharing blog posts across your Social Media will help drive traffic to your website and provide valuable insight to pet owners. Blog posts are a fantastic way of sharing large amounts of information in an easy to consume manner and will showcase your industry expertise.
6. National Days
From National Penguin Day to National Dress Up Your Pet Day, there’s something animal-friendly for everyone in the ever-growing list of national days. Research the most relevant #NationalDays for your audience and be sure to jot them down in your content planner to add a touch of fun to your posts. Get Inspired with our “Inspire Me” Calendar
Review and Revise
There’s no such thing as launch and leave when it comes to Social Media and it’s important for businesses across all industries to monitor their results and amend any Social Media strategies based on their observations.
It may be that you need to revisit your mix of content, such as including more video posts where possible. Thankfully, Social Media platforms offer solutions such as Instagram Reels or YouTube Shorts to help businesses get more creative with their content and easily shoot and edit videos.
Plan and Schedule
Unless you’re a dedicated Social Media Manager, it’s unrealistic to think you can post as you go day by day. Running a business will keep you busy, but that shouldn’t be a reason to let your Social Media marketing slip.
By writing and scheduling your content in advance, you’ll be able to ensure a steady stream of posts go out across all platforms. If you’re going to do anything day by day it should be social listening and engaging back to customers online!
Preplanning your content will allow you to get all key messages across with time to proofread the copy, conduct hashtag research and prepare fabulous creative to go with it. However, that’s not to say you can’t share spontaneously ad-hoc if something topical or relevant to your audience comes us.
Get more information on scheduling your social media here.
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