With over one billion monthly active users, Instagram has provided huge chances for businesses to discover new customers and get their products noticed. However, while running Instagram advertisements and interacting with influencers are effective, it might be tough to know what to put on Instagram and obtain the desired outcomes without the appropriate analytics and tools.
Small and medium-sized enterprises can benefit greatly from the use of social media. It may help introduce new customers, attract visitors to your website, and keep in touch with existing ones. However, like many powerful tools, it must be used carefully.
Using simple management apps to manage a variety of inboxes, post on all of the platforms, and maintain consistency is nearly impossible. You need specially designed software for this purpose. This article will go through some of the best Instagram management tools.
Social Media Marketing
Social media marketing is the process of using social media platforms to promote and sell products or services. Businesses use social media marketing to create branding, build customer loyalty, and increase sales.
There are many different social media platforms, but some of the most popular ones for businesses are Instagram, Facebook, Twitter, LinkedIn, and Snapchat.
Social media marketing can be used to achieve a variety of objectives, such as:
– Increasing brand awareness
– Generating leads and sales
– Building customer loyalty and retention
– Creating a community around your brand
– Improving customer service
Instagram is a social media app that allows users to share photos and videos. Instagram is a great tool for businesses because it allows businesses to connect with their customers. Instagram marketing is effective for brand recognition.
This social networking platform aids users in finding new products or services. Furthermore, users are more likely to trust brands represented on Instagram. Seventy-four per cent of users find companies with Instagram accounts useful.
Instagram is an excellent platform to reach a large audience. Instagram users spend, on average, 53 minutes per day on the platform, making it the second most visited social network after Facebook. This network allows you to keep in touch with your customers and prospects.
Customers enjoy being connected with companies through Instagram – 90% of users follow at least one business account on Instagram. According to Facebook’s 2019 research, 65 per cent of people surveyed visited a company’s website or app after seeing it on Instagram. Forty-six per cent of respondents purchased from a firm online or offline.
Marketing through Instagram can be a great way to connect with current and potential customers. It allows businesses to post photos and videos and carousel posts with up to 10 images or videos that show off their products or services. Businesses can also use Instagram stories to share quick, behind-the-scenes content with their followers.
When marketing on Instagram, businesses should:
Benefits of Using Instagram As A Marketing Platform
There are many benefits of using Instagram as a marketing platform. Some of these benefits include:
With over one billion monthly active users, businesses have a large potential customer base on Instagram. Instagram can help businesses reach new customers and grow their brands. Reaching new customers is especially important for small businesses.
Instagram is a highly engaging platform. Every Instagram post receives likes, comments, and shares. This engagement can help businesses build relationships with their customers and create a community around their brand.
Instagram provides businesses with insights into their customers. Businesses can use these insights to understand their customers better and create content that appeals to them. Link your Facebook Business page to your Instagram account for additional customer insight
Instagram can be used to generate leads and sales. Businesses can use Instagram ads to reach a wider audience and drive traffic to their website.
What Are Instagram Management Tools?
Instagram management tools are software platforms that help businesses with their Instagram marketing. These tools can help businesses with posting content, analyzing data, and managing comments.
What To Look For In An Instagram Management Tool?
When choosing an Instagram management tool, there are a few features you should look for:
-The ability to post content: The best Instagram management tools will allow you to post content to your account. This includes photos, videos, and captions.
-Data analysis: A good Instagram management tool will provide you with data about your account. This data can help you understand your audience and track your progress.
-Comment management: Instagram management tools will allow you to moderate comments on your posts. This is important for maintaining a positive relationship with your followers.
-Hashtag research: Instagram marketing tools will help you research hashtags. This is important for ensuring your content is seen by the right people.
Why Do You Need An Instagram Management Tool?
There are a few reasons you might need an Instagram management tool:
- To save time: Posting content to Instagram can be time-consuming. An Instagram management tool can help you save time by scheduling posts and analyzing data.
- To reach a larger audience: An Instagram management tool can help you research hashtags and find new people to follow. This can help you grow your account and reach a larger audience.
- To better understand your customers: An Instagram management tool can provide you with data about your followers. This data can help you understand your customers and create content that appeals to them.
How Much Does An Instagram Management Tool Cost?
The cost of an Instagram management tool varies depending on the features you need. Basic tools can start as low as $10 per month. More advanced tools can cost up to $250 per month.
No matter what size your business is or what products or services you offer, using Instagram as a marketing platform can help you reach new customers, engage with your audience, and grow your brand. And with the help of an Instagram management tool, you can save time and money while doing it.
The 15 Best Instagram Management Tools
Now that you know what to look for in an Instagram management tool, here are some of the best ones:
Manage your social media accounts, get results, and save money! feedalpha is a simple to use social media management application that allows you to plan content for Facebook, Twitter, Instagram, and LinkedIn.
Feedalpha is a simple tool that lets you save time and improve engagement with your social media posts. Spread the word about your content by setting up posts across various social media platforms. Search for hashtags or themes to find material to share. Shares will be automatically uploaded to your selected social media accounts at the assigned time.
- Schedule content for Facebook, Twitter, Instagram, and LinkedIn
- Automatically uploads content to your social media accounts
- Provide you with a feed of content to share with your audience
- Turns your website into a content machine with variations
- A monthly calendar to plan and schedule all your posts
- Drag and drop calendar functionality
- Instagram Grid View
- Instagram Carousel Posting
- Bulk scheduling, content discovery, RSS integration, and social media analytics.
Feedalpha offers a free plan, and premium plans start at $25 per month.
Pallyy is a social media scheduling program that supports Facebook, Twitter, LinkedIn, and Google My Business. However, Pallyy works best with Instagram. It was originally a tool called ShareMyInsights that focused only on Instagram analytics. Beyond analytics, it offers Instagram-specific tools: a custom reporting dashboard, competitor tracking, hashtag research, comment management, and a bio link tool.
Pallyy is used to publish content on all social media platforms. The software offers tools to create posts and schedule posts with calendars. Collaborate with teams to view comments by users and engage visitors by promoting on Instagram. Marketers and small and medium companies make use of the software.
- Able to post on all social media platforms
- Offers a custom reporting dashboard
- Competitor tracking
- Hashtag research
- Post Scheduling
- Comes with in-depth Instagram analytics features
- Cross-platform support
- With the drag-and-drop designer, you may visually plan your Instagram feed.
- Make sure your customers are happy with what you’re doing and that the scheduling process is as simple as possible with built-in feedback systems.
Pally offers a free trial, and the premium version starts at $15 per month.
Hootsuite is one of the most popular social media management tools. It supports a wide range of platforms, including Facebook, Twitter, LinkedIn, and Google My Business. Hootsuite also offers Instagram-specific features, such as hashtag research and comment management.
Hootsuite is a social media management platform that gives users the ability to track all their social media channels in one place. With Hootsuite, users can monitor keywords, hashtags, and mentions. In addition, users can post updates to multiple channels simultaneously. Hootsuite also provides detailed analytics reports.
- Tracks all social media channels in one place
- Monitor keywords, hashtags, and mentions
- Post updates to multiple channels simultaneously
- Provides detailed analytics reports
- Integrates with over 200 business applications
- Offers a free plan for up to 3 social media profiles
Hootsuite offers a free plan, and premium plans start at $19 per month.
Agorapulse is a full-featured social media management software with an intuitive user interface. It has a lot of power, but it also has a user-friendly interface and well-thought-out help materials and a free certification to assist you in learning how to make its features useful. Agorapulse’s inbox is at the heart of the program. Although each social network’s function varies, sophisticated filtering makes things straightforward.
Each account’s comments, ad comments, mentions, conversations, and reviews are shown in the inbox. In their Agency Love program, agency clients receive particular advantages. Agorapulse currently supports Facebook, Twitter, Instagram, YouTube, and LinkedIn.
- Inbox functionalities include priority tagging, advanced filtering and automation.
- Monitor mentions, keywords and hashtags
- Social CRM functionalities
- Plans with over 40 social media profiles
- The Joy of Never Seeing Spam on Your Social Accounts
- Data on Your Most Passionate Follower
Agorapulse offers a free trial, and premium plans start at $99 per month.
SweepWidget is a powerful giveaway & contest software that makes it easy to create, run, and manage social media contests and giveaways. With SweepWidget, you can create Facebook, Twitter, and Instagram giveaways. The software also allows you to embed the giveaway on your website or blog.
Transform your event into a customized giveaway that will fit your website’s design. Grow your following on 30+ social networking sites using 90+ unique ways to enter. Contests, tiered rewards, immediate discounts, and leaderboard competitions are just a few options available.
- Create Facebook, Twitter, and Instagram giveaways
- Embed the giveaway on your website or blog
- Choose from a variety of templates
- Integrate with MailChimp and Constant Contact
- Run multiple giveaways at the same time
- Integrate PayPal and Stripe so you can accept payments for raffles
- It’s very intuitive. Anyone can pick it up and start a contest in just minutes
- Custom design & CSS
- Viral share / refer-a-friend entries
- Custom confirmation / verification emails
- With the Free version of SweepWidget, you have everything you need to create a basic competition or contest.
SweepWidget offers a free trial, and premium plans start at $29 per month.
HashtagsforLikes is a social media tool that helps find the best hashtags for your posts. With HashtagsforLikes, you can find trending hashtags, get hashtag recommendations, and track your hashtag usage. The software also provides detailed analytics to see how your hashtags are performing.
Using popular hashtags has been shown to expand the reach of your post and assist Instagrammers in gaining more followers, which is why it’s crucial to get your hashtag strategy correct. You may find keywords, rivals, and influencers to target in HashtagsforLikes and utilize the powerful analytics tools to ensure you’re choosing the most effective tags.
- Find trending hashtags
- Get hashtag recommendations
- Track your hashtag usage
- Detailed analytics
- Responsive dashboard
- Save, curate and create hashtag campaigns to grow your reach organically.
- Use the profile analyzer tool to analyze, measure, and get insights into your competition to help you make better decisions and grow more quickly.
HashtagsforLikes offers a free trial, and premium plans start at $19 per week.
Crowdfire is a social media management tool that allows businesses and social media marketing firms to increase customer interaction on multiple platforms. The system’s main features include content production, content curation, bulk scheduling, article and picture curation, hashtag recommendation, consumer service management, post analytics, etc.
With Crowdfire, you can also white-label your reports and create custom Twitter, Instagram, and Facebook analytics.
- Content production
- Content curation
- Bulk scheduling
- Article and picture curation
- Hashtag recommendation
- Consumer service management
- Post analytics
- White-label your reports
- Custom Twitter, Instagram, and Facebook analytics
- Access tools that help you discover relevant and engaging third-party content
- Tools to help you monitor the performance of your competition
- Crowdfire offers a selection of analytics, giving you a clear indication of your social success.
- Easy following tracking
- Multi-User Collaboration
Crowdfire offers a free trial, and premium plans start at $10 per month.
Rignite is a social media management tool that provides users with everything they need to grow their social media presence. Rignite is a social media management and marketing tool that allows you to share, schedule, communicate, respond, and monitor social activity all in one location.
It aids in the development of customer relationships and increases sales and income. Rignite helps businesses achieve their objectives through social media. You may easily increase engagement and profits with less effort by growing and boosting interest. It enables you to organize campaigns, manage interactions, evaluate the effectiveness of social activities in achieving business goals, and more.
- Schedule and publish content
- Respond to social activity
- Monitor social activity
- Analyze social activity
Rignite offers a free trial, and premium plans start at $28 per month.
Keyhole is a social media monitoring tool that provides users with real-time data about their hashtags, keywords, and URLs. With Keyhole, you can track your brand’s progress, compare your performance to competitors, and find the most influential people in your industry. Keyhole’s social listening, influencer tracking, and social media analytics solutions assist marketers in enhancing their social media strategy and demonstrating the impact to coworkers and clients.
Keyhole’s simple dashboard allows you to produce and share analyses instantly, saving hours each year. Use Keyhole’s unique Influencers metrics to evaluate prospects discussing your hashtags. You may filter influencers by geolocation or keywords in their bios. To help increase brand loyalty and marketing ROI, contact prominent figures in your industry.
- Comprehensive dashboards and reporting
- Straightforward interface
- Social media analytics
- Influencer tracking
- Keyhole can track sentiment associated with each account you’re tracking.
- Keyhole features include sophisticated ad campaign tracking & measuring tools, brand reputation & competitor monitoring.
- Generate beautiful, shareable reports in seconds
- Uncover competitor’s content strategies & see what works for them
Keyhole offers a free trial, and premium plans start at $99 per month.
10. Sprout Social
Sprout Social is a comprehensive social media management solution that offers the greatest combination of the best social media management platforms and analytics to meet the demands of most small and medium-sized enterprises (SMBs). Sprout Social has many useful features for firms large and small alike.
It allows you to manage many social media accounts in one simple interface. Sprout Social is a social media management tool, but it’s like a complete social media management suite. It comes with a web and a mobile application and many different tools for keeping track of your social media presence, inbox, mentions, and analytics. You can use it to monitor your brand, create and share content, collaborate with team members, and measure your results.
- Schedule and publish content
- Respond to social activity
- Monitor social activity
- Analyze social activity
- Audience targeting, automated publishing and automated Scheduling
- Competitor monitoring
Sprout offers a free trial, and premium plans start at $99 per month.
You’ll need data-driven analytics on hand to check the pulse of your audience. Iconosquare is a useful software that gives detailed reports about numerous social media accounts. You may even track your sponsored postings in certain plans. The dashboard is completely editable and simple to understand.
The tool uses geolocation and tagging to publish messages. As a result, your postings receive maximum exposure as they are published at the optimum times. Iconosquare is social media analytics and management software for Instagram, Facebook, Twitter, LinkedIn, and TikTok that allows you to monitor your competitors’ posts and activity and interact with your audience all in one place.
- Easily report the performance thanks to branded PDF reports at the click of a button
- Schedule posts
- Monitor and analyze social media activity
- Generate detailed reports
- Edit and share posts from the app
Iconosquare offers a free trial, and premium plans start at $49 per month.
Later is a social media marketing and commerce solution that helps entrepreneurs, producers, agencies, and social media teams develop their brands and businesses online. Later allows you to save time and expand your business by putting your social media efforts in one place. Schedule postings to each social network, get hashtag suggestions, discover the best times to post, turn images into clickable posts with a custom link in the bio, and much more!
Later allows you to post to your Instagram, Twitter, Facebook, and Pinterest accounts, but it has a strong focus on Instagram. Later, like Instagram, is centred around visuals. Unlike the rest of the social media platforms that begin with a social message and then let you add an image later on, Later demands that you start a post by uploading a photo first. You then use the picture in conjunction with appropriate text.
- Lets managers share user-generated content, drive traffic, and gain insights into the post’s performance
- Offers analytics, automated publishing, content management, multi-account management, and post scheduling in one place.
- Get hashtag suggestions
- Discover the best times to post
- Schedule a First Comment on Instagram Posts
Later offers a free trial and premium plans start at $15 per month.
Buffer is a popular tool that allows you to schedule your social media postings on Twitter, Facebook, and Instagram. You may also use it to plan your Instagram posts. Buffer will post your content directly to Instagram for you if you prepare it from a mobile or desktop device. You can also create and schedule Instagram Stories, include a shoppable Instagram grid on your website with a Premium subscription, and receive extensive analytics on the performance of your Instagram posts.
Buffer users may schedule and manage multiple social media accounts, plan and schedule postings ahead of time, collaborate with many team members, and evaluate social media performance. Buffer is eager to introduce new helpful features such as their suggested media feature, Instagram direct scheduling tool, etc.
- Schedule and publish content
- Auto-post content
- Receive detailed analytics
- Collaborate with team members
- Buffer is super easy to set up an account and begin using immediately
- Clip and queue text and images as you find them
- Draft, approve and publish From Any Connected Device
- Instagram is a bit different from other social networks, so Buffer created extra features, including the first comment
Buffer offers a free trial, and premium plans start at $5 per month.
Fourstazz is a part of the Forbes Agency Council, an alliance of boutique marketing firms. It’s a service that focuses on delivering high-quality service to small and medium-sized companies. Philips, BMW, and Expedia have used Fourstarzz’s influencer matching engine to discover appropriate matches for branded campaigns.
The platform removes the uncertainty of partnerships with a database of 750,000+ influencers across five social media platforms and the option to search by topic, keyword, handle, and 19 filters. Content recommendations and projected outcomes are also available through the app, which works with Hootsuite.
- Matching Engine
- Influencer Database
- Content Recommendations
- Performance Tracking
- Brand Safety Settings
Fourstarzz offers a free trial, and premium plans start at $59 per month.
Kontentino is a multitasker in the truest form. It’s one of the best Instagram management software on the market, allowing you to generate, arrange, plan, schedule, analyze, and collaborate (and there’s a lot more). All of these features are included in a simple and user-friendly interface.
It’s most likely the simplest method to keep track of your Instagram account while still using as few apps as possible. Kontentino is ideal for worldwide, regional, or franchise businesses that need to localize social media content for various countries and regions.
This gets complicated when you have numerous different agencies working on separate marketplaces. You’ll have greater control over the quality of your material and remain consistent with Kontentino.
- Generate content
- Schedule posts
- Analyze your performance
- Collaborate with your team
- The drag-and-drop calendar allows users to schedule, reschedule, and duplicate social media posts
- Intuitive calendar for content creation/planning
- One-click Instagram scheduling
- Client portal for post-approval
- Multi-Account Management
Kontentino offers a free trial, and premium plans start at $49 per month.
Many of the Instagram analytics tools already discussed give you information about how your Instagram account or individual posts are performing based on your particular KPIs. Minter.io goes a step further by providing tactical insight into the content selections.
This tool, for example, can help you determine which picture filter performs best among your audience based on a comparison of various indicators rather than relying on a single piece of data to choose which filters to use. Comparing multiple data points instead of just one may help you decide which filters to use.
Minter.io’s Instagram analytics tool is used for account and hashtag analysis for companies, agencies, and enterprises. The program is utilized by marketers of all sizes, from small to huge businesses. Minter.io provides engagement analytics, audience insights, industry analysis, and optimized reports that may be saved as PDFs.
Users can utilize the feature to compare their account performance against other users and make adjustments if necessary. Following growth, interaction, reach, and other factors are among the benchmarking criteria.
- Provide more in-depth account, Hashtag and Competitor reports
- Account & hashtag analysis
- Engagement analytics
- Audience insights
- All data in your reports can be exported to PDF, CSV, XLS or presentation.
Minter.io offers a free trial, and premium plans start at $9 per month.
Instagram is one of the most popular social media platforms, with over 1 billion monthly active users. If you’re not using Instagram for your business, you’re missing out on a huge opportunity to reach new customers.
There are a lot of great Instagram management tools out there that can help you save time and effort while growing your account. The 16 tools we’ve reviewed in this article are some of the best Instagram management tools.
We have selected Feedalpha as the best overall Instagram management tool because it offers a wide range of features, including content creation, scheduling, analytics, and collaboration, all in one platform. With Feedalpha, you can get real-time insights into your Instagram account to make informed decisions about your content strategy.
Do you have any questions about these Instagram management tools? Let us know in the comments below!
When you have a particular prospect in mind, it's considerably simpler to connect with your target audience. However, while you may be certain who that person should be, your social media manager might have a different opinion. And your sales team could suggest...
With so many paid media methods integrated into the social media plans of successful brands from across the globe, organic social media strategy has been going through a rough patch lately. While it was the primary source of growth and showed excellent outputs in the...