Can Businesses Really Generate Leads On TikTok?

Until recently, TikTok was never really seen as a viable marketing opportunity for businesses. However, thanks partly to their substantial growth in popularity over the last 18-months, as well as their dedication to becoming a business asset and competitive Social Media platform, TikTok is quickly becoming part of businesses marketing strategy.

TikTok has created a ‘Lead Generation’ tool to help businesses publish in-feed video ads connected to Instant Forms (think Facebook or Instagram Lead Generation Campaigns).

TikTok forms will be pre-filled with users information which makes it super-easy to submit and therefore, according to TikTok, leads to a high conversion rate of completion.

TikTok believes that by utilising this lead generation tool, businesses will be able to generate eye-catching ads to attract even more customers with personalised messages and a strong call to action.

Lead generation ads are designed to enable businesses to identify and qualify users who are likely to be interested in their products or services, gain valuable insights and information into their target audience and, of course, increase sales.

Any lead captured on TikTok will be available with a manual download or can be integrated with a business’s CRM for immediate activation.

So, to answer the question, can businesses generate leads on TikTok?

As with each Social Media platform, it’s one thing the functionality actually being available, it’s another reaching the right kind of person with it.

Businesses are looking to spend their time and marketing budget on reaching Social Media users most likely to engage with their content and ultimately convert to a sale.

The question really needs to be: are your customers on TikTok?

If the answer is yes then get yourself set up ready to advertise and capture those leads!

Need help getting started? Read our blog Getting Started On TikTok For Business